Destinations

How a Quirky Photography Ban Made a Small Swiss Town Famous

The mayor did not want non-residents to feel jealous of his beautiful town.
IMAGE Joachim Kohler Bremen / Wikimedia Commons
Comments

For a long time, the small town of Bergün lived in the shadow of popular cousins Geneva and Zurich. Not anymore. Its hidden gem status has given way to Internet stardom.

On May 31, the Bergün mayor came out on video pleading with NASA to blur satellite images of the town to stop non-residents from feeling bad. A day later, the town announced a photography ban for visitors. "Photographs of our picturesque landscape, shared on social media, can make others unhappy because they themselves cannot be here," say the signboards strewn all over town.


ADVERTISEMENT - CONTINUE READING BELOW

It’s easy to see why Bergün is declared too pretty for pictures. Houses in the sgraffito style are tucked between luscious green mountains. Resplendent flower beds rival Maria’s favorite singing spot in the Sound of Music. From afar, the roads look like ribbons neatly curved for cinematic effect. All convincing reasons to contemplate a ticket to Switzerland.


ADVERTISEMENT - CONTINUE READING BELOW

Far from discouraging interest in Bergün, the photography ban has in fact made it a desirable destination. Many lifestyle websites have picked up the story, giving the town more social media coverage. The consensus is that Bergün is indeed a beautiful town built for wanderlust, and that this ban is a calculated and effective PR stunt.

On June 1, the mayor announced that visitors may secure permits that will allow them to take photos of the town—at the risk of making other people jealous that they are not in Bergün.

h/t Country Living

Comments
View More Articles About:
About The Author
Kwyn Kenaz Aquino
View Other Articles From Kwyn Kenaz Aquino
Comments
Latest Stories
 
Share
These inspiring high school graduates have aced their high school and are ready to take the next step towards a world-class education.
 
Share
No official word yet, but construction of a bridge nearby is raising eyebrows.
 
Share
 
Share
Jewelers have always looked to the heavens, but the Apollo 11 mission inspired a new era of designs.
 
Share
After years of rumblings, the beloved show is finally getting a reboot.
 
Share
 
Share
The collection is up for auction, and a private buyer could take it home for good.
 
Share
This week, the birds on the Thames were checked and counted.
 
Share
Rixo acknowledged the designs used on several pieces of its apparel were Feanne's designs. 
 
Share
After an extensive search, Luhrmann cast Austin Butler to play the King.
 
Share
The label's Autumn Winter ’19 collection by Paul Andrew and Guillaume Meilland is an undefined, androgynous delight.
 
Share
On July 20 and 21, memorabilia from the Quezon Residence will go under the gavel in an online auction.
Load More Articles
CONNECT WITH US