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The Hermès Pop-Up in New York City Is a Silk Scarf Fantasyland

Open for four days only, the exclusive Carré Club pays tribute to the brand's iconic silk square.
IMAGE ZACH HILTY/BFA.COM
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Famed French fashion house Hermès—the brand that gave us the Birkin and is singlehandedly responsible for our obsession with scarves—has launched a temporary pop-up in New York's Meatpacking District. The Carré Club, as it's being called, is a traveling showcase that pays tribute to the iconic silk square, with Instagrammable installations, a café, live artist demonstrations, and a boutique featuring a selection of limited-edition scarves.

Guests can visit the exhibit at 459 West 14th Street from September 13th to 16th, 11am-8pm. Admission is free. For more info, visit hermes.com.

Below, take a peek inside the space.

Guests are greeted by an Hermés-clad concierge at the "Carré Click and Check" upon arrival.


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The "Carrémania" boutique will have a capsule collection of scarves that are only available at the pop-up.


Photo booths make for a number of Instagram-worthy moments.


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The floors and tables in the cafè are painted in Hermès scarf prints.


The idea was conceived by Hermès artistic director Bali Barret.


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Following its debut in New York City, the Carré Club will travel to several other cities.


Next up is Toronto in September, followed by Singapore in October, and then Los Angeles and Milan in November.

*This story originally appeared on Townandcountrymag.com

*Minor edits have been made by the Townandcountry.ph editors

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Lindsay Silberman
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