For the past five years, the Milstein family has thrown the Hamptons party of the summer: the illustrious, invite-only Black and White Party. This year, the festivity is targeting a new crowd — and a new generation.
In lieu of the annual bash, Toby and Larry Milstein, scions of the family real estate empire, are partnering with the HRC (Human Rights Campaign) to host the Millennial Pink Party this Saturday. The location? The newly launched Breakers Motel in Montauk. The theme? Given. Sure to be decked in its sassy shade, the exclusive event is drawing together plenty of its generation's tastemakers and influencers for an afternoon of debauchery and giving back.
"In addition to being called the 'Me Me Me Generation,' our generation has also been called the 'Cause Generation,'" Toby said. "Studies show that rather than us making random donations, we are a generation that integrates the causes we care about into our daily routines and they define our sense of self."
The Milsteins want to flip the negative misconceptions related to the millennial crowds flocking east. Their hope is for the event to serve as a model for how social media activism can intertwine both societal progress and fun.
"Given the challenges our country faces, our generation will need to come up with innovative ways for combatting hate and building strong coalitions," Larry said.
As for the trending color? It’s a little more poignant than its popularity, they insist. Larry explained that pink had previously symbolized weakness or discrimination, but its present cultural integration is rapidly changing that.
“There is a historical tradition of pink being used to disenfranchise the queer community, perhaps most notably with the pink triangles gay prisoners were forced to bear during the Holocaust," Milstein said. "Today, however, millennial pink is being reclaimed to be a symbol of empowerment, a unifying aesthetic of a generation that will no longer tolerate discriminatory treatment for any person based on gender, race, sexuality, or class."
From the bottom of my #pink heart ????, want to thank everyone who helped make the #MillennialPinkParty succeed with flying colors. Couldn't be prouder to help support the @humanrightscampaign, an organization that is fighting for the rights of #LGBT people every day ????. Get your pink parasols ready, Millennial Pink Party 2.0 is already in the works ???????? (????: @hunterabrams x @bfa)
The party is officially capped at 150 guests with a growing waitlist. The
The Milsteins raised $15,000 for the Human Rights Campaign.
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the