Parties

A Peek Inside This Legendary Millennial Pink-Themed Party in New York's Richest Neighborhood

The Milstein family's annual event is getting a millennial makeover.
IMAGE COURTESY OF MILLENNIAL PINK PARTY
Comments

For the past five years, the Milstein family has thrown the Hamptons party of the summer: the illustrious, invite-only Black and White Party. This year, the festivity is targeting a new crowd — and a new generation.

In lieu of the annual bash, Toby and Larry Milstein, scions of the family real estate empire, are partnering with the HRC (Human Rights Campaign) to host the Millennial Pink Party this Saturday. The location? The newly launched Breakers Motel in Montauk. The theme? Given. Sure to be decked in its sassy shade, the exclusive event is drawing together plenty of its generation's tastemakers and influencers for an afternoon of debauchery and giving back.

"In addition to being called the 'Me Me Me Generation,' our generation has also been called the 'Cause Generation,'" Toby said. "Studies show that rather than us making random donations, we are a generation that integrates the causes we care about into our daily routines and they define our sense of self."

The Milsteins want to flip the negative misconceptions related to the millennial crowds flocking east. Their hope is for the event to serve as a model for how social media activism can intertwine both societal progress and fun.

"Given the challenges our country faces, our generation will need to come up with innovative ways for combatting hate and building strong coalitions," Larry said.


As for the trending color? It’s a little more poignant than its popularity, they insist. Larry explained that pink had previously symbolized weakness or discrimination, but its present cultural integration is rapidly changing that.

“There is a historical tradition of pink being used to disenfranchise the queer community, perhaps most notably with the pink triangles gay prisoners were forced to bear during the Holocaust," Milstein said. "Today, however, millennial pink is being reclaimed to be a symbol of empowerment, a unifying aesthetic of a generation that will no longer tolerate discriminatory treatment for any person based on gender, race, sexuality, or class."

ADVERTISEMENT - CONTINUE READING BELOW

The party is officially capped at 150 guests with a growing waitlist. The insta-worthy moments — pink coconuts sponsored by Bumble, dessert from Jars by Dani, and beauty products via Coveteur — will have every twenty-something posting up a storm.

A post shared by Delia Folk (@deliafolk) on

On Saturday's we wear pink ????#millennialpinkparty #hamptonsstyle #hamptons #montauk #beach #summer17

A post shared by Jimmy Pezzino (@jpezzino) on


The Milsteins raised $15,000 for the Human Rights Campaign.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
About The Author
Natalina Lopez
View Other Articles From Natalina Lopez
Comments
Latest Stories
 
Share
Jessica Mulroney and Serena Williams are backing her charity cookbook.
 
Share
Want to know if your daughter's new boyfriend is who he says he is? It can take weeks and costs as much as $5,000.
 
Share
Heather McDonald, the fashion industry's own sheriff, has spent her career busting copycats.
 
Share
The couple celebrated their seventh wedding anniversary in the bushes and salt pans of Botswana
 
Share
Everyone’s all grown up (except for Mary, who looks divine).
 
Share
Her first solo project combines two of her passions: empowering women and good food.
 
Share
The Duke of Sussex turned 34 over the weekend.
 
Share
 
Share
It's an Emmys date night for Scarlett Johansson and Colin Jost.
 
Share
Earrings, necklaces, and bracelets that made a statement.
Load More Articles
CONNECT WITH US