Bigger and Bolder: Summit Media Gets a Makeover
Summit Media transforms its old logo (left) to reflect its modern role as a multi-platform player with a focus on digital (right).
Summit’s 15 websites reach an average of 22 million unique viewers monthly, making it the leading lifestyle digital network in the country. Sixteen million of that audience comes from the Philippines, representing 27 percent of the country’s total internet population.
“Our old logo no longer represents the company's ambitions of being a multi-platform player with a focus on digital,” says Summit Media president Lisa Gokongwei-Cheng. “We are clearly dominant in print but many people do not
“No matter what platform, whether print, events, digital, or billboards,” Gokongwei-Cheng adds, “Summit Media will continue entertaining, inspiring, and engaging audiences with excellent content, with the purpose of enhancing people’s lives.”
The new logo was created by Plus63 Design Co., a local design studio that has done commercial work for CITEM, Monde-Nissin, and Procter & Gamble, besides work for international publications like Wired, The Guardian, and The Wall Street Journal. Its co-founder Dan Matutina’s work has been featured in The Washington Post’s 2016 List of Best Illustrations.
Symbolically, the triangle signifies creativity, harmony, balance, progression, and action. When it points upward, it conveys ambition and ascension—and in this case, a reflection of how the company values the constant climb toward excellence,
That this triangle is equilateral also signifies the harmony of its points, or the company’s three pillars: its people, audience, and advertisers.
The Color Red
Summit Media is a major player in Philippine lifestyle media with leading positions in websites, magazines, books, and billboards.