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Pitoy Moreno, Master of the Terno, Passes Away

The celebrated designer was widely known as the "Fashion czar of Asia."

Legendary fashion designer, Jose "Pitoy" Moreno passed away today, January 15. He was 89 years old. The death was confirmed by his grandson, Paul Jason Cruz, according to GMA 7's 24 Oras, but the cause of death was not given.

Moreno was best known for championing the "Maria Clara" gown, also known as the terno. He began designing in his university days, as a Fine Arts major at the University of the Philippines. A master of the terno, he went on to dress a number of the Philippines' First Ladies and Presidents Corazon Aquino and Gloria Macapagal-Arroyo. He was also known as a costume designer.

In 2009, Moreno received the National Artist award from Macapagal-Arroyo, awarded by the National Commission for Culture and the Arts (NCCA). However, the award was taken back after the Supreme Court ruled in favor of a petition that insisted the four artists awarded at the time were not among the shortlisted candidates, reports Rappler.


Revered by the fashion community, Moreno's work was exhibited in various countries around the world. His works graced the pages of international magazines, and were worn by dignitaries, society ladies, and royals.

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