Jewelry & Watches
The Style Lessons Aerin Lauder Learned From Her Grandmother Estée
Aerin Lauder shares her grandmother's wisdom in an exclusive new video.

Beauty scion Aerin Lauder clearly inherited her grandmother Estée's love of jewelry, in addition to her industry know-how.

“My grandmother played such an important role in my life," she says in the exclusive video below, announcing her brand's partnership with Sotheby's auction house.

"As a little girl I would remember her always taking off her jewelry at night, and putting it on her dresser in a little dish, and I would go into her room in my diapers and literally put my hand up and take a piece down, so jewelry has always been something very special to me."

"I have a very similar style of jewelry to Estée," Lauder continues. "I love beautiful strong pieces, I love color, and I love gold. And that's very much the inspiration behind my brand as well as the fragrance collection."

Centering around the tuberose plant, a flower which smells differently in the morning than it does in the evening, the new Aerin Tuberose Collection features two scents, one specifically designed to be worn in the daytime and another to be worn at night. 

"Estée had this wonderful concept that you wouldn’t wear the same dress to have dinner in as you would to play tennis. Why wear the same fragrance?" Lauder says.

"I think changing your fragrance and changing your jewelry and fashion is very much relevant to today’s woman."

As she launches the new line, Lauder is also auctioning off two cocktail rings through Sotheby's to benefit the Breast Cancer Research Foundation, an organization launched by Lauder's aunt Evelyn in 1993, whose mission is "to prevent and cure breast cancer by advancing the world's most promising research."

The rings, one statement-making gold-and-crystal design from David Webb, and the other, a diamond and gold piece by Van Cleef & Arpels, will be sold as part of October's Fine Jewels sale.

"My grandmother loved big, iconic pieces," Lauder told Sotheby's. "She liked to wear just one great jewel, with a great dress and handbag. She taught me the idea that less is more."

"My earliest memories are of how she smelled and her jewelry."

For more information, visit

This story originally appeared on 
* Minor edits have been made by the editors.

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Caroline Hallemann
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