Jewelry & Watches

The 15 Best Swiss Watch Brands on the Market Today

From Baume & Mercier to Vacheron Constantin, here are the top Swiss watch brands-and their best models-to choose for your wrist.
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Swiss watches represent the pinnacle of the industry. And at Baselworld, the watch and jewelry show held in Switzerland each spring, the top watchmakers show off their latest creations. Below are 15 of the top Swiss brands on the market—including newly released models that you can look out for today.

Jaeger-LeCoultre Reverso Classic Large Small Second


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BUY NOW $6,000

The Reverso was developed in 1931, after, the story goes, a British army officer who had broken the glass of his watch during a polo match in India challenged Jacques-David LeCoultre to come up with a watch design that could survive a similar athletic endeavor. LeCoultre came up with this model, whose face flips over to protect the front of the watch from, among other things, errant polo mallets. It's become one of the brand's signatures, and this one features a small second dial and a calfskin strap from Casa Fagliano, the celebrated Argentinian bootmaker.

Piaget Altiplano Ultimate Automatic Watch


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BUY NOW $27,300

Piaget set the record (again) for the thinnest automatic watch in the world when it recently debuted the Altiplano Ultimate 910P. The watch's movement is visible through its case, which is only 4.3 mm thick, and it's available in 18k rose and 18k white gold.

Baume & Mercier Clifton Baumatic 10399 Watch


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BUY NOW $2,750

For an automatic movement, Baume & Mercier offers a great price point. The Clifton Baumatic 10399 features a 40 mm case with a date window and a smooth black dial. The black alligator strap is interchangeable, and the stainless steel bezel and rhodium-plated hands of the dial make this model a sleek choice.

Van Cleef & Arpels Alhambra Watch


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BUY NOW $7,300

With this gold watch Van Cleef & Arpels celebrates the 50th anniversary of the Alhambra jewel, first created in 1968. A clover leaf surrounded by a border of golden beads was the inspiration.

Omega Trésor Quartz Watch


BUY NOW $5,000

Omega's Trésor model for women is new this year, and it has an appropriately new face: the watch is represented by Kaia Gerber, whose mother Cindy Crawford, was the face of the Omega Constellation.

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Rolex GMT-Master II in Oystersteel Watch


BUY NOW $9,250

Here is Rolex's most-talked-about men's watch out of Baselworld. It represents the first time the beloved Pepsi dial is available in stainless steel, meaning watch lovers can get their dream timepiece at a lower price point.

IWC Tribute to Pallweber Edition Watch


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BUY NOW $23,100

IWC created the first Pallweber pocket watches in 1884, and this wristwatch pays tribute to those historical models that featured the hours and minutes on rotating discs. This model, which is limited to 500 watches, has a stainless-steel case, a blue dial with a lacquered finish, and white display discs.

Tag Heuer Carrera Calibre 16


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BUY NOW $4,800

Tag Heuer celebrates the 55th anniversary of the famous Carrera watch with this automatic chronograph, which includes a blue ceramic polished tachymeter fixed bezel and a blue sunray brushed dial.

Longines Legend Diver Watch


BUY NOW $2,400

With its elegant woven steel bracelet, this Longines timepiece is both classic and cool. It's available in a 36 mm diameter model, offering an attractive unisex option.

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Tudor Manufactuer Calibre MT5652


BUY NOW $3,900

Tudor debuted this new red-and-blue, GMT function-equipped version of its Black Bay divers' watch at Baselworld. Don't be surprised by its resemblance to the new Rolex featured in this story; the brands are owned by the same company.

Zenith Pilot Type 20 Chronograph Ton-Up Watch


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BUY NOW $7,100

This watch is dedicated to the café racer motorcycle community, also known as Ton-up boys, which originated in the United Kingdom in the 1950s. The case is black stainless steel and the strap is black nubuck leather with a rubber lining designed to protect it from anything—including any dirt and grime that might result from a motorcycle ride.

Audemars Piguet Royal Oak Offshore Diver Watch


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BUY NOW $19,900

The legendary Audemars Piguet Royal Oak is given the rubber treatment in a new chic beige color that's perfect for the Hamptons.

Patek Philippe Golden Ellipse Watch


BUY NOW $50,460

Inspired by the "golden ratio" of great works of art, Patek Philippe's Golden Ellipse design was a significant departure from everything else available on the market when it launched in 1968. This model includes a stunning blue dial and band with a platinum case.

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Vacheron Constantin Fifty Six Self-Winding Watch


BUY NOW $11,900

This model is part of a brand new collection for Vacheron Constantin that's inspired by vintage timepieces. Its most notable factor is its material—steel—offering a previously unheard of price for entry into the Vacheron owners' club.

Rado HyperChrome Chronograph Automatic Watch


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BUY NOW $4,650

Rado is known for its adventurous use of materials, and its HyperChrome Chronograph Automatic is now available in bronze and high-tech ceramic.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

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