Kim Jones and Erwan Heussaff Chosen as New Faces of This Luxury Watch Brand
When Swiss watchmaker IWC Schaffhausen was established by Florentine Ariosto Jones in 1868, the entrepreneur from Boston relied on a team of Swiss watchmakers to create pocket watches of the highest quality. They were
Similar to the brand’s values, both Heussaff and Jones extend a reach that goes beyond their geographical locations. With an Instagram following of 1.8 million and 737,000 users respectively, Heussaff and Jones are recognized as influential figures in the industry. They each use their unique lifestyle content to both engage and inspire over two million people around the world.
“Kim and Erwan are immensely talented individuals who create engaging stories that people remember for a long time,” says managing director for IWC Southeast Asia Stanislas Rambaud. “Likewise, as a luxury brand, IWC is also focused on the narratives surrounding its most iconic creations and that comes through in its new 150 Years Jubilee collection.”
Both personalities were present at IWC’s Jubilee Gala Dinner celebrations at the Salon International de la Haute Horlogerie (SIHH), where they were introduced to the public. Joining them in the celebration were Cate Blanchett, Karolina Kurkova, and Adriana Lima.
Heussaff was spotted wearing IWC’s Pallweber-inspired timepiece, which he says "looks a lot like the pocket watches created in the late 19th century. One of my first luxury watches was an IWC. The brand represents so much of my growth and has reminded me to always be grounded and mindful.”
On the other hand, Jones seems perfectly happy pairing her IWC watches with her sartorial choices. A frequent face at Fashion Week in New York, London, Paris, and Milan, Jones says, “It’s an honor to be part of the Jubilee celebrations of IWC—a brand with such a compelling history.”