Jewelry & Watches

Kim Jones and Erwan Heussaff Chosen as New Faces of This Luxury Watch Brand

The fashionable pair were named official “Friends of the Brand.” Joining them in the celebration were Cate Blanchett, Karolina Kurkova, and Adriana Lima.

When Swiss watchmaker IWC Schaffhausen was established by Florentine Ariosto Jones in 1868, the entrepreneur from Boston relied on a team of Swiss watchmakers to create pocket watches of the highest quality. They were considerably the first-ever "Friends of IWC." One hundred and fifty years later, IWC has reached a high level of influence across the globe with the goal to continue its streak of establishing outstanding partnerships. To do this, IWC Southeast Asia recently celebrated Australian-British-Filipino fashion maven Kim Jones and French-Filipino personality Erwan Heussaff as honorary “Friends of the Brand.”

Similar to the brand’s values, both Heussaff and Jones extend a reach that goes beyond their geographical locations. With an Instagram following of 1.8 million and 737,000 users respectively, Heussaff and Jones are recognized as influential figures in the industry. They each use their unique lifestyle content to both engage and inspire over two million people around the world.

“Kim and Erwan are immensely talented individuals who create engaging stories that people remember for a long time,” says managing director for IWC Southeast Asia Stanislas Rambaud. “Likewise, as a luxury brand, IWC is also focused on the narratives surrounding its most iconic creations and that comes through in its new 150 Years Jubilee collection.”

Both personalities were present at IWC’s Jubilee Gala Dinner celebrations at the Salon International de la Haute Horlogerie (SIHH), where they were introduced to the public. Joining them in the celebration were Cate Blanchett, Karolina Kurkova, and Adriana Lima.

Heussaff was spotted wearing IWC’s Pallweber-inspired timepiece, which he says "looks a lot like the pocket watches created in the late 19th century. One of my first luxury watches was an IWC. The brand represents so much of my growth and has reminded me to always be grounded and mindful.”

On the other hand, Jones seems perfectly happy pairing her IWC watches with her sartorial choices. A frequent face at Fashion Week in New York, London, Paris, and Milan, Jones says, “It’s an honor to be part of the Jubilee celebrations of IWC—a brand with such a compelling history.”


Hey Geneva. Happy year 150 @iwcwatches_sea fam. ????????? #iwcsihh

A post shared by Kim Jones (@kimcamjones) on

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Hannah Lazatin
Senior Staff Writer
Hannah is a communications graduate from Ateneo de Manila University. She’s originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
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