Nobody is too surprised these days when high-end fashion brands celebrate age, but last year, Tag Heuer generated buzz when it introduced its Link Lady collection’s new ambassador, 95-year-old fashion icon Iris Apfel. While the news followed a frenzy of older women being launched as the new faces of a number of luxury fashion houses, such as writer Joan Didion for Céline and Joni Mitchell for Saint Laurent, the Swiss watchmaker demonstrated its ability to reinvent and stay on trend.
The Lady Link watch in pink mother-of-pearl set with diamonds.
Its Baselworld 2017 touches on the Link Lady collection, a signature timepiece of the brand since 1987, further warrants a second look at the classic Link Lady watch, which now comes in two bold new finishes: a baby pink-lacquered mother-of-pearl dial, or a navy blue sunray. Both set in steel with a diameter of 32 millimeters, they are optioned with a ring on its bezel set with round-cut diamonds. Glorietta 4, 729.7878; tagheuer.com.