Jewelry & Watches

At 95, Icon Iris Apfel Is Still Rocking Her Fashion Campaigns

Tag Heuer reinvents an old classic with her help.
IMAGE COURTESY TAG HEUER
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Nobody is too surprised these days when high-end fashion brands celebrate age, but last year, Tag Heuer generated buzz when it introduced its Link Lady collection’s new ambassador, 95-year-old fashion icon Iris Apfel. While the news followed a frenzy of older women being launched as the new faces of a number of luxury fashion houses, such as writer Joan Didion for Céline and Joni Mitchell for Saint Laurent, the Swiss watchmaker demonstrated its ability to reinvent and stay on trend.


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The Lady Link watch in pink mother-of-pearl set with diamonds.

Its Baselworld 2017 touches on the Link Lady collection, a signature timepiece of the brand since 1987, further warrants a second look at the classic Link Lady watch, which now comes in two bold new finishes: a baby pink-lacquered mother-of-pearl dial, or a navy blue sunray. Both set in steel with a diameter of 32 millimeters, they are optioned with a ring on its bezel set with round-cut diamonds. Glorietta 4, 729.7878; tagheuer.com.

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