Fashion

This Local Heritage Brand Has Been Making Woven Bags Since 1925

These pieces are both trendy and historic.
IMAGE PREVIEW ARCHIVES
Comments

Heritage brands have been getting their fair share of the fashion limelight in recent seasons. Fashionistas seem to be looking at storied ol’ companies from Goyard to Brooks Brothers to inject gravitas to their wardrobe. In the Philippines, the venerable S.C. Vizcarra was established in 1925 as a Taller de Bordados de Mano (hand-embroidery studio) by Segundina Cornejo Vizcarra.

View this post on Instagram

A post shared by S.C.Vizcarra (@scvizcarra) on

Her stores, which sold all manner of Filipiniana merchandise, mushroomed all over the metro and even had a branch in Hawaii. Daughter Vicky Vizcarra Amalingan-Sales took over the business, which by then was exporting hand-woven bags and home accessories. Vicky’s daughter Rita Nazareno, who was cajoled into the family business in 2010, injects a modern sensibility into their woven wares.

View this post on Instagram

A post shared by @pauline_juan on

Already, Rita has won a number of product design awards from trade shows here and abroad and she’s been gamely experimenting with new shapes and materials: an amorphic woven rattan clutch from her Zacarias line, named after her sculptor grandfather, was inspired by architect Frank Gehry and is a hip, new rendition to the Filipiniana heritage of S.C. Vizcarra. 

ADVERTISEMENT - CONTINUE READING BELOW
View this post on Instagram

A post shared by ZACARIAS1925 (@zacarias1925) on

S.C. Vizcarra has just opened a modest but chic storefront at their Roxas Boulevard factory, making it easier for fans to access the formerly to-order only merchandise. 737 Roxas Boulevard, Parañaque. Call tel. no. 854-6751 for inquiries!

*This story originally appeared in the November 2010 issue of Preview Magazine. 

*This story originally appeared on Preview.ph

*Minor edits have been made by the Townandcountry.ph editors

Comments
About The Author
Pauline Juan for Preview.ph
View Other Articles From Pauline Juan for Preview.ph
Comments
Latest Stories
 
Share
We take a look at the life and legacy the former Environment and Natural Resources Secretary has left behind.
 
Share
Give your smartwatch an extravagant style update just because you can.
 
Share
From monochromatic moments to red carpet gowns, the Queen of Jordan has always been on-trend.
 
Share
As the number of people turning towards a vegan and vegetarian lifestyle grows, so too have the choices of restaurants where they may indulge in this ever-evolving cuisine.
 
Share
Those who say cash is king probably have never dined and paid with a credit card.
 
Share
 
Share
 
Share
Material things excite us for a short time, while memories brought by experiences linger.
 
Share
The Filipino community dates back to over 200 years.
Load More Articles
CONNECT WITH US