Fashion

We've All Been Pronouncing 'Zara' Wrong This Whole Time

Forget everything you ever thought to be true!
IMAGE WIKIMEDIA COMMONS
Comments

This latest Zara news is making our minds melt with the stress of the situation.

According to Refinery 29, we are not pronouncing the popular high street store's name correctly. Yes, Zara, isn't actually 'Zara', it's 'Zara'. Get it?

As one of the R29 fashion team members hung out at Zara's headquarters in A Coruña, Spain, she soon realised that no one said 'Zara' like we do. 

Phonetically, the word is actually pronounced "dzah-dah" due to the Northern Castilian dialect where Zs are pronounced with a soft "th" sound, and Rs are closer to Ds.

And because Zara originates from that region, we should really be giving the same care to its pronunciation that we would to a brand like, say, Louis Vuitton.

If you're STILL confused as to how Zara becomes dzah-duh - hopefully this video featuring one of the brand's communication reps will help...

While we're all for knowing the right way to say words, we're not sure how quickly 'Dzah-Duh' is going to catch on with the masses.

ADVERTISEMENT - CONTINUE READING BELOW

And for all those who are as devastated as we are that Zara is not the Zara we once thought it was, you can join our support group.

From: Cosmopolitan UK

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
View More Articles About:
About The Author
Jess Edwards
View Other Articles From Jess Edwards
Comments
Latest Stories
 
Share
The true legacy of Nick Joaquin lies not in the volume or richness or brilliance of his works, but in the optimism in the Filipino.
 
Share
The things we hold dearest in the Truly Rich World are now taking a backseat to softer values such as mindfulness, flexibility, passion, inner peace, and rest.
 
Share
Only 15 cities account for over 30 percent of the world's billionaire population.
 
Share
During the 17th to 19th centuries, the Chinese survived a ruthless persecution by the Spaniards, and still emerged as crucial economic assets in the Philippines.
 
Share
 
Share
From preppy to streetwear, these multi-brand online shops have everything you need.
 
Share
Dedet de la Fuente and Chef Luis Chikiamco take lucky guests on a 12-course degustation journey at Flame, Discovery Primea.
 
Share
Lio Tourism Estate is set to open its newest bed and breakfast, Huni Lio, in June.
 
Share
Using your leather bags often makes a huge difference.
Load More Articles
CONNECT WITH US