Fashion

We've All Been Pronouncing 'Zara' Wrong This Whole Time

Forget everything you ever thought to be true!
IMAGE WIKIMEDIA COMMONS
Comments

This latest Zara news is making our minds melt with the stress of the situation.

According to Refinery 29, we are not pronouncing the popular high street store's name correctly. Yes, Zara, isn't actually 'Zara', it's 'Zara'. Get it?

As one of the R29 fashion team members hung out at Zara's headquarters in A Coruña, Spain, she soon realised that no one said 'Zara' like we do. 

Phonetically, the word is actually pronounced "dzah-dah" due to the Northern Castilian dialect where Zs are pronounced with a soft "th" sound, and Rs are closer to Ds.

And because Zara originates from that region, we should really be giving the same care to its pronunciation that we would to a brand like, say, Louis Vuitton.

If you're STILL confused as to how Zara becomes dzah-duh - hopefully this video featuring one of the brand's communication reps will help...

ADVERTISEMENT - CONTINUE READING BELOW

While we're all for knowing the right way to say words, we're not sure how quickly 'Dzah-Duh' is going to catch on with the masses.

And for all those who are as devastated as we are that Zara is not the Zara we once thought it was, you can join our support group.

From: Cosmopolitan UK

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
View More Articles About:
Recommended Videos
About The Author
Jess Edwards
View Other Articles From Jess Edwards
Comments
Latest Stories
 
Share
For starters, good quality and design are aspects they will appreciate.
 
Share
The first-ever Filipino Netflix movie imparts nuggets of wisdom to the social media-crazed generation.
 
Share
 
Share
Because the holiday season isn't complete without a movie marathon.
 
Share
Looking to grow your own vintage watch collection? Start with these classic picks.
 
Share
 
Share
Her portrayal of a masked mercenary in this month’s Rise of Skywalker is one of Hollywood’s best-kept secrets. Keri Russell prepares for the big reveal at a brownstone in Brooklyn, a galaxy far, far away.
 
Share
Take a ride on a train through Asia or take a trip to a champagne chalet, the options are endless.
 
Share
Alcohol-free traveling is an emerging trend, but there’s much more to this phenomenon than meets the eye.
 
Share
It comes complete with jewels, corgis, banquets, and etiquette lessons.
Load More Articles
CONNECT WITH US