Fashion

Here Are Fashion's Most Valuable Brands for 2017

A list based on the financial performance and influence of luxury brands.
IMAGE GETTY
Comments

Louis Vuitton is once again the world's most valuable fashion brand, based on its financial performance and ability to both influence customer choice and command premium prices.

The luxury label featured in 19th position on Interbrand's Best Global Brands 2017 list, the highest ranking for any fashion company. It was preceded by tech brands - Apple, Google, and Microsoft held the top three positions.

Vuitton was followed by Hermès at 32 and then Gucci at 51. According to the Business of Fashion, Burberry dropped three places to 88, while Prada fell 13 places to 94. Dior came in at 95, while Ralph Lauren just missed out on a place in the top 100, having been ranked 98th last year.

"Louis Vuitton has connected the brand into culture," said Rebecca Robins, global director at Interbrand and co-author of "Meta-Luxury."

"When we look at Louis Vuitton, Gucci, Hermès what is the magic with these brands? Not only are they going strong operationally, but it's their relationship between brand and culture and they are doing it in a way that is of the moment and relevant but also sustainable," added Robins citing its recent Supreme collaboration. "It's not a flash-in-the-pan. It's well thought through, strategically driven and delivered with the strength of their conviction."

Vuitton manages to appeal to rising cool starlets, as well as more established names. Sophie Turner, Sasha Lane, Zendaya, Alicia Vikander and Ruth Negga are all fans, and it was one of the first brands to harness the promotional powers of the cast of Stranger Things. However, it's also supported by Hollywood veterans such as Michelle Williams, Catherine Deneuve and Jennifer Aniston. French First Lady Brigitte Macron is also seen regularly wearing Vuitton.

ADVERTISEMENT - CONTINUE READING BELOW

From: Harper's BAZAAR UK

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
View More Articles About:
About The Author
Ella Alexander
View Other Articles From Ella Alexander
Comments
Latest Stories
 
Share
Meet the army of specialized fixers who help rich people avoid becoming the day’s headline.
 
Share
The fab four thanked their fans with some particularly poignant photos.
 
Share
They're not on Instagram, but we're guessing they'd want to be part of the internet craze.
 
Share
The future looks bright with these limited edition zodiac flats.
 
Share
It's all about health and sustainability this year.
 
Share
Otherwise known as the goods that are never not in our medicine cabinets.
 
Share
Flyspaces allows you to book a spot online in over 500 co-working spaces in Manila.
 
Share
 
Share
Some of your most frequently asked questions about using your credit card abroad.
 
Share
"His legacy will live on for many more generations after us."
Load More Articles
CONNECT WITH US