Fashion

What It's Really Like When Meghan Markle Wears Your Brand

DeMellier London's Mireia Llusia-Lindh recounts the "happy madness" that took place after she saw Markle carrying her bag.
IMAGE GETTY IMAGES
Comments

When Meghan Markle arrived in Cardiff, Wales last week, she drew the world's attention to a small British handbag company called DeMellier London. Markle carried the line's $395 Mini Venice style in striking forest green, which popped against her otherwise all-black ensemble.

DeMellier founder Mireia Llusia-Lindh could only describe what happened next as "Madness. Happy madness."

"The phone didn’t stop ringing," she tells T&C via email. Seeing Markle carry her design had been a "total surprise."


Markle carrying DeMellier's Mini Venice style.

A quick check into her e-commerce backend revealed that someone from the Kensington Palace team had discreetly purchased the handbag for Markle on demellierlondon.com.

On a personal level, Llusia-Lindh feels "honored" that Markle would choose one of her bags. "She is a fantastic role model for women all over the world and is such a great addition to the royal family. To see that she had chosen to carry one of our bags was just magical!" she says.

But Llusia-Lindh and her team are also quickly realizing that the so-called "Meghan Effect"—the financial impact the soon-to-be royal can have on a company simply by wearing its products—is no joke. They weren't ready for the rush of orders ("I guess you never are!" Llusia-Lindh jokes), but fortunately, their factory can take on increased volume with short notice, so new-found fans of the bag won't have to wait too long.

She says her team is "working round the clock" to try and get the bags to customers quickly.

"It’s a great recognition for us," Llusia-Lindh says. "I launched the brand on my own seven years ago with no previous experience in the fashion industry while having three kids, so it has been a lot of hard work, and so the fact that Meghan Markle is supporting up-and-coming brands like ours means a lot. We are truly grateful."

ADVERTISEMENT - CONTINUE READING BELOW

But perhaps even better than the sales is the attention Markle is bringing to the DeMellier's charity component. Each bag sold funds vaccinations for a child in need.

"I think [Markle carrying one of Demellier's bags is] a confirmation that being socially conscious is important and more and more people care about it," Llusia-Lindh says. "I hope in the future all fashion companies will have a charitable component and not only a handful."

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
About The Author
Caroline Hallemann
View Other Articles From Caroline Hallemann
Comments
Latest Stories
 
Share
When done right, a sectional sofa can be the centerpiece of a room.
 
Share
The producers of The Edge of Seventeen are behind the project.
 
Share
She and Harry are back in the city to meet with the Prime Minister and raise the Invictus Flag.
 
Share
The JG Summit chairman emeritus was given a lifetime achievement award at the University of San Carlos.
 
Share
As the famed Boracay island prepares for its reopening, learn the different and new ways to enjoy the island.
 
Share
They will reportedly throw a larger party celebrating their marriage next spring.
 
Share
NASA Space Apps Challenge Philippines allows participants in Bonifacio Global City to "share ideas and engage with open data to address real-world problems, on Earth and in space."
 
Share
Blum, an art scion, has made some of the most profitable films in recent memory. So why is he still working so hard?
 
Share
The chef and author is here to assuage your fears about high-level cuisine.
Load More Articles
CONNECT WITH US