Fashion

How This Local Brand Is Securing The Future of Weaving

Local brand Lara spearheads the reinvention of indigenous materials as fashion-forward pieces and stylish decor.
IMAGE COURTESY LARA
Comments

Lara, Waray for ‘weaving,’ is the brainchild of Samar Governor Ann Tan in collaboration with tourism arm Spark Samar. Though the brand was initially created to uplift the plight of the Basiao Native Weavers’ Association (BANWA),” it has evolved to become a sustainable livelihood project that offers contemporary fashion and lifestyle creations.

Speaking to Preview, Lara's brand manager Yen Pomida-Nacario shares, “Lara is a reinvention of the traditional art of banig weaving, a century-old craft that is the lifeblood of one of the oldest towns of Samar—the Municipality of Basey. The weavers draw inspiration from the changing times, while remaining grounded in the old ways. They have mastered how to tweak and tinker with weaving and patterns, transforming the banig into modern fashion and lifestyle pieces that pay homage to the evolving scenes of their day-to-day lives.”

The brand gathered the four biggest banig houses of Basey to fashion bags, shoes, and accessories in innovative designs. They use indigenous materials native to Samar such as “tikog grass, a jointless grass sturdier than pandan or buri, which is dried and woven into different shapes and patterns.” What makes Lara special is the fact that every product is expertly crafted and ingrained with each artisan's unique touch—making no two pieces ever exactly the same. Through the brand, the weavers are slowly rebuilding their town and their lives and restoring what was lost during Typhoon Yolanda.

ADVERTISEMENT - CONTINUE READING BELOW

With their woven creations, Lara aims to “elevate and modernize local products of Samar, provide long-term sustainable livelihood to various communities, promote socio-cultural and environmental awareness among the people, and integrate a contemporary handle on tourism through fashion and style,” says Pomida-Nacario. In addition to that, however, the brand hopes to enter the global market and put the spotlight on the dying art form of weaving and the banig.


ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW



ADVERTISEMENT - CONTINUE READING BELOW

For more information about Lara, call 0917.589.6917, e-mail [email protected], or visit instagram.com/larasamarph.

Comments
View More Articles About:
About The Author
Paolo Chua
Paolo Chua is a style writer based in Manila. He writes about fashion, trends, shopping, current news, and more for Townandcountry.ph.
View Other Articles From Paolo
Comments
Latest Stories
 
Share
Sotheby's takes T&C inside the mind of groundbreaking designer Suzanne Belperron with an exclusive video.
 
Share
From Arinnera to Zenvo, these are the best supercar brands in the world.
 
Share
Because sometimes "Happy Father's Day" just isn't enough.
 
Share
Ahead of Christie's upcoming "sale of the century," photographer Claiborne Swanson Frank captures fashion's most powerful wearing important jewels from Maharajas & Mughal Magnificence.
 
Share
Imagine: The museum is a charming little shop filled with fragile plates. The plates are dangerously thin and also cost more than your life.
 
Share
The monarch's birthday happened to fall on Easter this year-prompting double the celebration from royal watchers.
 
Share
Outsmart nature’s mood swings with these tricks to transitional dressing.
 
Share
After a day of engagements in Cumbria, the royal couple enjoyed each other's company at a local inn.
 
Share
The families who have been influencing the past and present of the Philippines for generations.
 
Share
Load More Articles
CONNECT WITH US