Lacoste Replaces Its Iconic Crocodile With Endangered Animals

The campaign, titled “Save Our Species,” hopes to bring attention to the global state of biodiversity and animal rights.

For the first time in Lacoste’s history, the iconic crocodile is leaving its spot and making way for endangered species.

Lacoste has partnered with the International Union for Conservation of Nature (IUCN) to bring a collection of pique polos featuring 10 threatened animals. The campaign, titled “Save Our Species,” hopes to bring attention to the global state of biodiversity and animal rights. The limited edition line was unveiled during the brand’s Paris Fashion Week show on Wednesday.

The collection features reptiles, birds, and mammals, with the number of polos produced corresponding to their remaining population sizes in the wild. As there are only 350 Sumatran tigers (estimated by IUCN’s experts), the tiger polo will only have 350 pieces. The 10 animals were created using the same embroidery method as the brand’s crocodile.

A total of 1,775 polo shirts are available for sale on the Lacoste French website. Proceeds of the line will benefit wildlife conservation worldwide. The idea was conceptualized by advertisement agency BETC Paris, which is also inaugurating a three-year partnership with the Lacoste and IUCN. Lacoste creative director Felipe Oliveira Baptista notes, “This is our way of planting trees in 2018.”


Lacoste’s crocodile has appeared on the brand’s products for over 85 years. The logo is a homage to founder René Lacoste, a tennis player that was nicknamed “Le Crocodile” after reportedly making a bet with a French Davis Cup captain.

View the full collection below:

The Vaquita

The Burmese Roofed Turtle

The Northern Sportive Lemur

The Javan Rhino

The Cao-vit Gibbon

The Kakapo

The California Condor

The Saola

The Sumatran Tiger

The Anegada Ground Iguana

Watch the Lacoste x Save Our Species campaign video below:

Aside from shopping the limited line, you can fight for wildlife conservation by donating to IUCN’s Save Our Species or by spreading the word through the hashtag #LacosteSaveOurSpecies on Facebook, Twitter, or Instagram.

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Paolo Chua
Paolo Chua is a style writer based in Manila. He writes about fashion, trends, shopping, current news, and more for
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