You Can Now Customize the Crocodile on Your Lacoste Polo Shirt
The Lacoste crocodile is about to get extra-colorful.
The brand that's been the benchmark for polos since French tennis star René Lacoste began marketing his piqué cotton shirts in 1933 is launching a customization service online today and in boutiques this week.
The "My Croc" service allows customers to choose custom fits and colors for the shirts and select from more than 20 crocodile logos (above). Monogramming is also an option.
According to the brand, there are more than 500 possible combinations, and customers are able to preview their designs to see exactly how the final shirts will look. Click the button below to start the process.
BUY NOW $49.50 (children's); $98 (men's and women's)
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.