Fashion

This New Lacoste Shirt Highlights an Endangered Species Found in Cebu

Lacoste created 10 polo shirts to highlight 10 threatened species.
IMAGE LACOSTE
Comments

The second run of Lacoste's Save Our Species has just been unveiled. For this year's edition, the French brand's iconic crocodile is giving up its spot again to bring awareness to some of the most threatened species in the world. The limited-edition run of polo shirts is part of the brand's three-year partnership with the International Union for Conservation of Nature (IUCN).

Lacoste created 10 polo shirts to highlight 10 threatened species, and the number of polos produced represents the number remaining in the wild. A total of 3,520 polo shirts will be made for the 3,520 specimens out there.

One of the species that Lacoste is highlighting this year is the damselfly, which is endemic to Cebu. Damselflies are similar to dragonflies, but are smaller and slimmer with eye-catching blue eyes. Considered the most endangered insect species in the Philippine archipelago, the damselfly has been included in the IUCN's World's 100 Most Threatened Species.

ADVERTISEMENT - CONTINUE READING BELOW

Posted by Cebu Frill-Wing Damselfly on Thursday, April 12, 2018

The damselfly was discovered by a research team led by Franz Seidenschwarz from the University of San Carlos in 1998. In July 2000, the numbers of the species were found to occur in low numbers in the Tabunan Forest near Mt. Manunggal. Today, the species is estimated to have only 50 specimens in the wild.

On May 22, the International Day for Biological Diversity, Lacoste stores from around the world will each highlight a threatened species. The profits from lacoste.com and each of these stores will go toward the IUCN and its efforts to conserve threatened wildlife.

Here's what to expect:

1. Paris, Champs Elysées: The Iberian Lynx (589 specimens left)


ADVERTISEMENT - CONTINUE READING BELOW

2. London, Covent Garden: The Yemeni Mouse-Tailed Bat (150 specimens)


3. Los Angeles, Rodeo Drive: The Opal Goodeid (150 specimens left)


ADVERTISEMENT - CONTINUE READING BELOW

4. Tokyo, Shibuya: The Northern Hairy-Nosed Wombat (115 specimens left)


5. Miami, Lincoln Road: The Mountain Chicken (132 specimens left)


ADVERTISEMENT - CONTINUE READING BELOW

6. Berlin, Kudamm: The Addax (90 specimens left)


7. Shanghai, Shanghai Kerry: The Cebu Damselfly (50 specimens left)


ADVERTISEMENT - CONTINUE READING BELOW

8. New York, Broadway: The North Atlantic Right Whale (444 specimens left)


9. Seoul, Garosugil: The Moheli Scops Owl (400 specimens left)


ADVERTISEMENT - CONTINUE READING BELOW

10. lacoste.com: The Hawaiian Monk Seal (1,400 specimens left)


*This article originally appeared on Esquiremag.ph

*Minor edits have been made by the Townandcountry.ph editors

Comments
About The Author
Paolo Chua for Esquiremag.ph
View Other Articles From Paolo Chua for Esquiremag.ph
Comments
Latest Stories
 
Share
 
Share
He's currently eleventh in line to the throne.
 
Share
In his new book, Michael Shnayerson chronicles the art market's big personalities-and even bigger checks.
 
Share
Coco's Matthew Aldrich will head up the project, which will include both films and TV series.
 
Share
 
Share
Essentials you'll need on your next trip to the Land of the Rising Sun.
 
Share
Alain Verzeroli breaks out on his own with the help of power developer Aby Rosen.
 
Share
The actress let it slip that last year's much-loved comedy, which also starred Diane Keaton, Jane Fonda, and Candice Bergen, is getting a second chapter.
 
Share
 
Share
 
Share
The daughter of taipan Lucio Tan takes her places as OIC of the national airline.
Load More Articles
CONNECT WITH US