This New Lacoste Shirt Highlights an Endangered Species Found in Cebu

Lacoste created 10 polo shirts to highlight 10 threatened species.

The second run of Lacoste's Save Our Species has just been unveiled. For this year's edition, the French brand's iconic crocodile is giving up its spot again to bring awareness to some of the most threatened species in the world. The limited-edition run of polo shirts is part of the brand's three-year partnership with the International Union for Conservation of Nature (IUCN).

Lacoste created 10 polo shirts to highlight 10 threatened species, and the number of polos produced represents the number remaining in the wild. A total of 3,520 polo shirts will be made for the 3,520 specimens out there.

One of the species that Lacoste is highlighting this year is the damselfly, which is endemic to Cebu. Damselflies are similar to dragonflies, but are smaller and slimmer with eye-catching blue eyes. Considered the most endangered insect species in the Philippine archipelago, the damselfly has been included in the IUCN's World's 100 Most Threatened Species.


Posted by Cebu Frill-Wing Damselfly on Thursday, April 12, 2018

The damselfly was discovered by a research team led by Franz Seidenschwarz from the University of San Carlos in 1998. In July 2000, the numbers of the species were found to occur in low numbers in the Tabunan Forest near Mt. Manunggal. Today, the species is estimated to have only 50 specimens in the wild.

On May 22, the International Day for Biological Diversity, Lacoste stores from around the world will each highlight a threatened species. The profits from and each of these stores will go toward the IUCN and its efforts to conserve threatened wildlife.

Here's what to expect:

1. Paris, Champs Elysées: The Iberian Lynx (589 specimens left)

2. London, Covent Garden: The Yemeni Mouse-Tailed Bat (150 specimens)

3. Los Angeles, Rodeo Drive: The Opal Goodeid (150 specimens left)

4. Tokyo, Shibuya: The Northern Hairy-Nosed Wombat (115 specimens left)

5. Miami, Lincoln Road: The Mountain Chicken (132 specimens left)

6. Berlin, Kudamm: The Addax (90 specimens left)

7. Shanghai, Shanghai Kerry: The Cebu Damselfly (50 specimens left)

8. New York, Broadway: The North Atlantic Right Whale (444 specimens left)

9. Seoul, Garosugil: The Moheli Scops Owl (400 specimens left)

10. The Hawaiian Monk Seal (1,400 specimens left)

*This article originally appeared on

*Minor edits have been made by the editors

About The Author
Paolo Chua for
View Other Articles From Paolo Chua for
Latest Stories
Barangay Bel-Air will celebrate the 15th anniversary of the Salcedo Market on August 31.
Experience wine harvested from the best set of cool-climate vineyards in Argentina.
In A Royal Road to Wembley: Tackling Mental Health, he advocates for men's mental fitness through the lens of football.
Casiraghi owns one of the few carbon-neutral racing boats in the world.
The Amazon is currently burning at the highest recorded rate since 2013.
Expect to see Will and Kate traveling to church with the British monarch this weekend.
The TV personality and lifestyle guru was seen having a good time while touring the metro.
The 157-acre empty lot was at one point the most expensive real estate listing in the world.
Oh, and without sacrificing style.
In a world where everything is industrially produced, it’s best to consider safe organic meat to ensure good health.
Thatcher Wine, celebrity bibliophile, shares his tips on collecting (and decorating) with books.
Load More Articles