This New Lacoste Shirt Highlights an Endangered Species Found in Cebu

Lacoste created 10 polo shirts to highlight 10 threatened species.

The second run of Lacoste's Save Our Species has just been unveiled. For this year's edition, the French brand's iconic crocodile is giving up its spot again to bring awareness to some of the most threatened species in the world. The limited-edition run of polo shirts is part of the brand's three-year partnership with the International Union for Conservation of Nature (IUCN).

Lacoste created 10 polo shirts to highlight 10 threatened species, and the number of polos produced represents the number remaining in the wild. A total of 3,520 polo shirts will be made for the 3,520 specimens out there.

One of the species that Lacoste is highlighting this year is the damselfly, which is endemic to Cebu. Damselflies are similar to dragonflies, but are smaller and slimmer with eye-catching blue eyes. Considered the most endangered insect species in the Philippine archipelago, the damselfly has been included in the IUCN's World's 100 Most Threatened Species.


Posted by Cebu Frill-Wing Damselfly on Thursday, April 12, 2018

The damselfly was discovered by a research team led by Franz Seidenschwarz from the University of San Carlos in 1998. In July 2000, the numbers of the species were found to occur in low numbers in the Tabunan Forest near Mt. Manunggal. Today, the species is estimated to have only 50 specimens in the wild.

On May 22, the International Day for Biological Diversity, Lacoste stores from around the world will each highlight a threatened species. The profits from and each of these stores will go toward the IUCN and its efforts to conserve threatened wildlife.

Here's what to expect:

1. Paris, Champs Elysées: The Iberian Lynx (589 specimens left)

2. London, Covent Garden: The Yemeni Mouse-Tailed Bat (150 specimens)

3. Los Angeles, Rodeo Drive: The Opal Goodeid (150 specimens left)

4. Tokyo, Shibuya: The Northern Hairy-Nosed Wombat (115 specimens left)

5. Miami, Lincoln Road: The Mountain Chicken (132 specimens left)

6. Berlin, Kudamm: The Addax (90 specimens left)

7. Shanghai, Shanghai Kerry: The Cebu Damselfly (50 specimens left)

8. New York, Broadway: The North Atlantic Right Whale (444 specimens left)

9. Seoul, Garosugil: The Moheli Scops Owl (400 specimens left)

10. The Hawaiian Monk Seal (1,400 specimens left)

*This article originally appeared on

*Minor edits have been made by the editors

About The Author
Paolo Chua for
View Other Articles From Paolo Chua for
Latest Stories
We take a look at the life and legacy the former Environment and Natural Resources Secretary has left behind.
Give your smartwatch an extravagant style update just because you can.
From monochromatic moments to red carpet gowns, the Queen of Jordan has always been on-trend.
As the number of people turning towards a vegan and vegetarian lifestyle grows, so too have the choices of restaurants where they may indulge in this ever-evolving cuisine.
Those who say cash is king probably have never dined and paid with a credit card.
Material things excite us for a short time, while memories brought by experiences linger.
The Filipino community dates back to over 200 years.
Load More Articles