Ivanka Trump's fashion and accessories line
According to the Page Six, "sources say that it will be shuttered 'ASAP' and that staff
“It’s just never recovered since she stepped away from the company,” an anonymous source told the publication.
News of the brand's closing was curiously posted around the same time as Joshua Kushner's engagement to model Karlie Kloss went public. Kushner is, of course, Ivanka Trump's brother-in-law. It's unclear if this timing was intentional.
According to the Wall Street Journal, which also confirmed the news that the brand is closing, Ivanka is unsure if she will return ever to the fashion industry.
“After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington,” Ivanka told the publication. “So making this decision now is the only fair outcome for my team and partners.”
While Ivanka stepped away from the company when her father was elected, the eponymous line has long been controversial. In February of 2017, a political boycott called Grab Your Wallet (inspired by Trump's now-infamous "grab her by the pussy" comment) started targeting brands associated with Trump and his family members, and almost immediately retailers felt economic pressure to stop carrying Ivanka's line.
Perhaps most notably, Nordstrom dropped the brand in early February, prompting an angry tweet from none other than the President of the United States.
"My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person -- always pushing me to do the right thing! Terrible!" Trump wrote.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person -- always pushing me to do the right thing! Terrible!— Donald J. Trump (@realDonaldTrump) February 8, 2017
According to the Wall Street Journal, a spokesperson for Nordstrom at the time said that "it didn’t make good business sense for us to continue with the line."
The Journal also reports that "online sales of the Ivanka Trump brand sold at Amazon.com, Macy’s Inc., Bloomingdale’s and Zappos.com fell nearly 45% in the 12 months to June, compared with the year-earlier period," but as the company is privately held, they do not have to disclose financial information.
*This story originally appeared on Townandcountrymag.com
*Minor edits have been made by the Townandcountry.ph editors