Fashion

IKEA's Hilarious Response to Balenciaga Copying Its 99-Cent Shopping Bag

Balenciaga's blue bag costs $2,145.
IMAGE Ikea / Balenciaga
Comments

The world of fashion is baffling. Now the designers behind fashion house Balenciaga have added even more confusion to the mix by coming up with a new leather bag that looks very similar to Ikea’s famous blue shopping tote.

The striking similarities have caught the world’s attention. The main difference between the two bags? One costs $2,145, while the other is a mere 99 cents.


ADVERTISEMENT - CONTINUE READING BELOW

Making light of the comedic turn of events, Swedish brand Ikea tapped its agency partner, Acne, to create the perfect response to the design lookalike—no doubt turning the issue into a massive marketing opportunity for both brands. The print ad with the help of social media cited how customers can distinguish an original Ikea Frakta bag from a fake one.


While the text may be too tiny to read, the print ad says:

How to identify an original Ikea Frakta bag:

1. Shake it. If it rustles, it’s the real deal.
2. It can carry hockey gear, bricks, and even water.
3. Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4. Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5. Look inside. The original has an authentic Ikea tag.
6. Price tag. Only $0.99.

A representative for Ikea tells TodayWe are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag!”

No harm was done on Balenciaga’s part. Now the $2,000 question, which of the two will shoppers go for?

h/t: AdWeek

Comments
View More Articles About:
Recommended Videos
About The Author
Hannah Lazatin
Features Editor
Hannah is originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
View Other Articles From Hannah
Comments
Latest Stories
 
Share
Not only does it inform the cast’s performances, but its stripping down of the play’s setting to its barest elements underscores the universality and timelessness of its message.
 
Share
These are the six pieces you need to cop this season.
 
Share
It turns out that most of these emblematic charmers are jewelry timepieces.
 
Share
The modern property, which is a combination of two units, was designed by famed architect Claudio Silvestrin.
 
Share
The palace staff treated Harriet the monkey to a scone, and sent it home with a new corgi friend.
 
Share
You can’t miss out on one of the country’s longest-running trade fairs.
 
Share
A screening of The Sorcerer's Stone was accompanied by live music courtesy of the ABS-CBN Philharmonic Orchestra and conducted by Gerard Salonga.
 
Share
Airbnb is giving two superfans a chance to live like the Crawleys-royal treatment and all.
 
Share
From presents for your own parents to the perfect gifts for new moms and dads.
 
Share
Here’s a look at her debut collection, plus what else to expect from the designer’s eponymous brand.
Load More Articles
CONNECT WITH US