If you've recently found yourself the proud owner of an Hermès scarf (whether vintage or brand new!) it has bright days ahead of it thanks to Hermesmatic, a new pop up from the heritage luxury brand.
Set to open this month in New York, in D.C. in July, Nashville in October, and L.A. in November, shoppers are invited to bring in vintage scarves (or purchase one) and dip dye it either fuchsia, violet, or denim blue. The dying process takes between 24 and 48 hours, with the final piece hand-delivered when completed. If you're not local to any of the pop-up spots, you're not left out of the fun either. While an in-person trip is required to re-color your own piece, a dip dye collection is available to shop online.
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the