Fashion
Why This Hermes Store Window Has Been Turning Heads in Singapore
The captivating window display by Le Gentil Garçon is a playful exploration into the inner workings of the human mind.
IMAGE Phish Communications / Hermes
Comments

The worlds of fashion and art have never been far apart, and at times, they can even intersect. In Singapore, a fascinating example of fashion and art forces working in tandem can be found at Hermès’ Orchard Road boutique, as the French contemporary artist Le Gentil Garçon displays a new installation, entitled “Smart Objects.” On view until the end of June, the captivating window display is the artist’s playful exploration into the inner workings of the human mind.



In the store’s main window, a gigantic profile of a human head stands tall. Inspired by phrenology, a long-repudiated field of medical study where the shape of the skull was said to influence character traits, the carved head is divided into cells. In each cutout, an Hermès object is presented. The work also draws heavily from concepts put forth by the German doctor and popular science writer Fritz Kahn, who pioneered the use of infographics to simplify complex ideas.


“Hermès products often hide very smart and fun tricks that you won’t discover at first glance (a detail on the back of a tie, a clever clasp mechanism on a bag…) We can say that they are smart objects, they’re the expression of a certain sense of both elegance and intelligence,” explained the artist, also known as Julien Amouroux, who has used the pseudonym which means “the nice guy” since 1998. He practices art that is informed by mathematical and scientific concepts, whether in the form of drawing, sculpture, installation, video, animation, and more. 541 Orchard Road, Liat Towers, Singapore; legentilgarcon.com; hermes.com.

Comments
View More Articles About:
About The Author
Pierre A. Calasanz
View Other Articles From Pierre A. Calasanz
Comments
Latest Stories
 
Share
The sister of President John F. Kennedy underwent a lobotomy.
 
Share
Virgil Abloh's capsule collection for Jimmy Choo was inspired by the late royal.
 
Share
Your guide to navigating one of the biggest book fairs in the world.
 
Share
The Duchess and Prince William had a glamorous night out.
 
Share
The actor picked up a four-bedroom pad just a few weeks after selling his Central Park West duplex.
 
Share
Per tradition, the royal bride-to-be will spend the evening apart from her groom.
 
Share
 
Share
The government has to evaluate the proposal alongside other offers to build a completely new airport outside Manila.
 
Share
Take a look inside Ateneo de Manila's creative hub and art complex, Areté.
 
Share
After more than 20 years together, they still have romantic date nights.
 
Share
A new study reveals your childhood friends may have an impact on your intelligence later in life.
 
Share
From the date to details on what the bride's dress might look like.
Load More Articles
CONNECT WITH US