Fashion

Donatella Versace Just Revealed Versace Will Go Fur-Free

Versace is joining brands like Gucci and Calvin Klein in their compassionate pursuit.
IMAGE GETTY
Comments

Donatella Versace, the artistic director of her family's fashion house Versace, announced yesterday that the luxury brand would be ending their use of fur.

"Fur? I am out of that," Versace said to The Economist's 1843 magazine. "I don’t want to kill animals to make fashion. It doesn’t feel right."

This may come as a surprise to Versace patriots, who know that the fashion house is founded on excess and opulence. Gianni Versace, the brand's founder and original creative force, often employed such flamboyant materials as gold and chain-link in his designs. His fearless and ornamental style situated the house as the rockstars of high fashion in the 90's.


ADVERTISEMENT - CONTINUE READING BELOW
Fur used in the Versace 2008, 2016, and 2018 collections

Despite Donatella's announcement, the company has not yet formally stated that they're phasing out fur. The Versace website still sells fur, like this $1,450 rabbit cushion, and their 2017 Autumn-Winter line featured colored shearlings and laser-cut mink coats with fox insets.


Rihanna in neon green Versace fur coat in 2015

If Versace does indeed stop using fur, the fashion house will join luxury brands like Tommy Hilfiger, Calvin Klein, Donna Karan, and Stella McCartney who also pledged to shed their fur. Gucci announced just this past fall that they too would forego fur.

ADVERTISEMENT - CONTINUE READING BELOW

Perhaps compassion has become the next big trend in high-fashion.

*This story originally appeared on Townandcountrymag.com

*Minor edits have been made by the Townandcountry.ph editors

Comments
View More Articles About:
About The Author
Leah Silverman
View Other Articles From Leah Silverman
Comments
Latest Stories
 
Share
A must-read for any interior design aficionado with over 400 rooms by and for Coco Chanel, Yves Klein, Dimore Studio, David Chipperfield, and other legends.
 
Share
The role is based at Buckingham Palace, and you can apply on LinkedIn!
 
Share
Janice Lao is making it a point to create green changes in businesses.
 
Share
As Game of Thrones comes to an epic end, let's take a look at the secrets and hidden messages behind the show's sartorial masterpieces.
 
Share
The writers of Game of Thrones should have brushed up on the Odyssey and the Iliad to see how a real master concludes an epic saga.
 
Share
The College Board hopes to measure students' "resourcefulness to overcome challenges and achieve more with less."
 
Share
The Queen made a glorious appearance in bright pink.
 
Share
The Duke and Duchess of Cambridge took the children to see the garden Kate designed at the Chelsea Flower Show.
Load More Articles
CONNECT WITH US