Fashion

Coach Is Changing Its Name to Tapestry

The American company is rebranding itself.
IMAGE STEVEN MEISEL
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Later this month, American fashion company Coach will change its name to Tapestry. The retail giant, which now owns Stuart Weitzman and Kate Spade, in addition to its namesake Coach line, is making the shift to better incorporate all of its brands.

Of the change, Coach CEO Victor Luis said Wednesday that the name Tapestry, "speaks to creativity, craftsmanship, authenticity, and inclusivity."

New corporate website Tapestry.com describes the business in similar terms.

"We are a global house of brands powered by optimism, innovation, and inclusivity," it says.

"We believe true luxury is a freedom of expression that ignites confidence and authenticity. At Tapestry, anyone from anywhere can have the best idea, and with hard work and dedication, anything is possible."

The popular leather handbag and shoe line will still go by Coach, only now under the larger Tapestry corporate name.

Coach Inc. will also change its ticker symbol on the New York Stock Exchange from "COH," to "TPR."

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The Associated Press contributed to this report.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

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