Fashion
Coach Is Changing Its Name to Tapestry
The American company is rebranding itself.
IMAGE STEVEN MEISEL
Comments

Later this month, American fashion company Coach will change its name to Tapestry. The retail giant, which now owns Stuart Weitzman and Kate Spade, in addition to its namesake Coach line, is making the shift to better incorporate all of its brands.

Of the change, Coach CEO Victor Luis said Wednesday that the name Tapestry, "speaks to creativity, craftsmanship, authenticity, and inclusivity."

New corporate website Tapestry.com describes the business in similar terms.

"We are a global house of brands powered by optimism, innovation, and inclusivity," it says.

"We believe true luxury is a freedom of expression that ignites confidence and authenticity. At Tapestry, anyone from anywhere can have the best idea, and with hard work and dedication, anything is possible."

The popular leather handbag and shoe line will still go by Coach, only now under the larger Tapestry corporate name.

Coach Inc. will also change its ticker symbol on the New York Stock Exchange from "COH," to "TPR."

The Associated Press contributed to this report.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
View More Articles About:
About The Author
Caroline Hallemann
View Other Articles From Caroline Hallemann
Comments
Latest Stories
 
Share
At just 43, the Davao entrepreneur known for his close ties to the president has built a business empire worth billions.
 
Share
Throughout history, the dress has mirrored our culture’s attitudes and ideals toward women.
 
Share
In her debut book, Raising Heirs, Eleanore Lee Teo dives into parenthood and tackles the challenges that face setting up the second generation for success.
 
Share
The new mom-of-three is opening up about family life.
 
Share
 
Share
I'd always had a thing for Julia Child-and then I finally got to meet her.
 
Share
With a little help, a well-traveled homeowner indulges his love for mixing tradition with the unexpected to create a home with an exuberant personality.
 
Share
San Sebastian Basilica, completed in 1891, was the first all-steel structure in Asia, and the second in the world after the Eiffel Tower.
Load More Articles
CONNECT WITH US