Fashion

Coach Is Changing Its Name to Tapestry

The American company is rebranding itself.
IMAGE STEVEN MEISEL
Comments

Later this month, American fashion company Coach will change its name to Tapestry. The retail giant, which now owns Stuart Weitzman and Kate Spade, in addition to its namesake Coach line, is making the shift to better incorporate all of its brands.

Of the change, Coach CEO Victor Luis said Wednesday that the name Tapestry, "speaks to creativity, craftsmanship, authenticity, and inclusivity."

New corporate website Tapestry.com describes the business in similar terms.

"We are a global house of brands powered by optimism, innovation, and inclusivity," it says.

"We believe true luxury is a freedom of expression that ignites confidence and authenticity. At Tapestry, anyone from anywhere can have the best idea, and with hard work and dedication, anything is possible."

The popular leather handbag and shoe line will still go by Coach, only now under the larger Tapestry corporate name.

Coach Inc. will also change its ticker symbol on the New York Stock Exchange from "COH," to "TPR."

ADVERTISEMENT - CONTINUE READING BELOW

The Associated Press contributed to this report.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
View More Articles About:
About The Author
Caroline Hallemann
View Other Articles From Caroline Hallemann
Comments
Latest Stories
 
Share
 
Share
He's currently eleventh in line to the throne.
 
Share
In his new book, Michael Shnayerson chronicles the art market's big personalities-and even bigger checks.
 
Share
Coco's Matthew Aldrich will head up the project, which will include both films and TV series.
 
Share
 
Share
Essentials you'll need on your next trip to the Land of the Rising Sun.
 
Share
Alain Verzeroli breaks out on his own with the help of power developer Aby Rosen.
 
Share
The actress let it slip that last year's much-loved comedy, which also starred Diane Keaton, Jane Fonda, and Candice Bergen, is getting a second chapter.
 
Share
 
Share
 
Share
The daughter of taipan Lucio Tan takes her places as OIC of the national airline.
Load More Articles
CONNECT WITH US