Charriol Heiress on Growing the Family Business
Coralie Charriol, vice president and creative director for
Did you enjoy being the face of Charriol?
It was a lot of fun! I had friends who’d take their photos beside my posters in different parts of the world and send them to me. They’d write, “Look who I’m with!” Because I’m into
Your father Philippe made the cable wire design famous. What would be your personal stamp on the company?
I did a few a things, like the Kucha watch, brought in some other new designs. But at the end of the day, the cable is what’s the most important thing for sure. It is what makes us famous. I am going to keep it, I can not get away from it. It is what Charriol is. It will always be in the
Would you say your dad was your mentor?
Basically, he says, if you want something done, do it yourself. I remember coming to him with many ideas, and he just said, okay, but you have to do it yourself. I just wanted to design, not execute it. It was a tough way to learn about the business. The other thing he also likes is when people take initiative.
Do you still show him your designs before anyone else?
Not anymore. I’ve been given 100 percent discretion on what goes into a
It’s been written that one of your greatest joys is seeing complete strangers wearing your brand.
Yes, one time I was at Starbucks, and I saw two people wearing Charriol cable bracelets. I went up to them and said ‘Hi, I’m Coralie Charriol. Thank you for wearing my
What’s it like working with your brother, Alexandre?
Honestly, it can be tough. We have different views sometimes. He’s got different eyes. That can be good, though, since he brings a fresh perspective. We argue, but I usually win!
Your family is spread out across the globe. Does that affect how you interact?
Thank God for technology. Dad is so-so on the computer, but at least he can text and e-mail now. It’s getting better. I like Twitter, it took me a couple of months before I got into it, while Pinterest I’m still so-so. Alex is very good on Facebook. I’m trying to blog, but I don’t have the time.
This story was originally published in the February 2013 issue of Town&Country.