Fashion

Chanel Just Opened a Members-Only Club in New York City

Here's how to get into the Coco Club.
IMAGE COURTESY OF CHANEL
Comments

Money can buy you as many Chanel bags and ballet flats as you want, but it can't afford you access into Chanel's newest venture: A club.

Last night in New York City's SoHo neighborhood, Chanel opened the doors to its new members-only club, the Coco Club. Five floors above Mercer Street, you won't find any Chanel signage guiding the way up. Instead, try looking for a large doorman dressed in Parisian-chic black.


The locker room at the Coco Club.

Once checked off the list and inside, you're instructed to pick up your gold membership card and have your official Chanel portrait taken for identification purposes.

A post shared by Sarah Bray (@sarahamandabray) on

Then it's off to explore the space that's as elaborate and fantastical as a Chanel fashion show. As you can imagine, interlocking Cs are everywhere and on everything!


ADVERTISEMENT - CONTINUE READING BELOW
The game room at the Coco Club.

Chanel-branded poker, pool and ping-pong tables plus artisanal cocktails (with Chanel stirrers!) and limitless bar snacks are intended to evoke an old-school men's club vibe, but the pink decor, beauty touch-up room with Chanel makeup artists, and huge bottles of perfume in the bathroom are not.


T&C's Sarah Bray in the photo booth room at the Coco Club.

There's also a fashion book library and other rooms filled with surprises like a numerologist ready to calculate your future. Who, naturally, I asked, "how many Chanel bags will I own in this lifetime?" to which she replied, "too many to count."


ADVERTISEMENT - CONTINUE READING BELOW
Inside the Coco Club

The Coco Club will be open to the public on Sunday, November 12th from 11 AM to 5 PM. All “members” welcome. Click here to get on this list. The secret code is CocoClub.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
About The Author
Sarah Bray
View Other Articles From Sarah Bray
Comments
Latest Stories
 
Share
Drawings and paintings made during the artist's most prolific period will be exhibited and be up for sale at Art Fair Philippines.
 
Share
The major change has apparently been in the works since the royal wedding last May.
 
Share
The Duchess is set to celebrate with her close friends on the Upper East Side.
 
Share
The House of Chanel chose the ultimate insider to follow in Karl Lagerfeld's iconic footsteps.
 
Share
Insider tips, must-see exhibitions, and talks worth attending at the sixth edition of Art Fair Philippines.
 
Share
The legendary designer passed away in Paris at the age of 85.
 
Share
On Tuesday, Chanel announced that Lagerfeld had died at the age of 85.
 
Share
The city is a labyrinth of twists and turns that lead to secret hideaways.
 
Share
News reports say that he died in Paris.
 
Share
The 2019 Oscar nominee is the style's greatest ambassador.
Load More Articles
CONNECT WITH US