Fashion
Chanel Just Opened a Members-Only Club in New York City
Here's how to get into the Coco Club.
IMAGE COURTESY OF CHANEL
Comments

Money can buy you as many Chanel bags and ballet flats as you want, but it can't afford you access into Chanel's newest venture: A club.

Last night in New York City's SoHo neighborhood, Chanel opened the doors to its new members-only club, the Coco Club. Five floors above Mercer Street, you won't find any Chanel signage guiding the way up. Instead, try looking for a large doorman dressed in Parisian-chic black.


The locker room at the Coco Club.

Once checked off the list and inside, you're instructed to pick up your gold membership card and have your official Chanel portrait taken for identification purposes.

A post shared by Sarah Bray (@sarahamandabray) on

Then it's off to explore the space that's as elaborate and fantastical as a Chanel fashion show. As you can imagine, interlocking Cs are everywhere and on everything!


The game room at the Coco Club.

Chanel-branded poker, pool and ping-pong tables plus artisanal cocktails (with Chanel stirrers!) and limitless bar snacks are intended to evoke an old-school men's club vibe, but the pink decor, beauty touch-up room with Chanel makeup artists, and huge bottles of perfume in the bathroom are not.


T&C's Sarah Bray in the photo booth room at the Coco Club.

There's also a fashion book library and other rooms filled with surprises like a numerologist ready to calculate your future. Who, naturally, I asked, "how many Chanel bags will I own in this lifetime?" to which she replied, "too many to count."


Inside the Coco Club

The Coco Club will be open to the public on Sunday, November 12th from 11 AM to 5 PM. All “members” welcome. Click here to get on this list. The secret code is CocoClub.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
About The Author
Sarah Bray
View Other Articles From Sarah Bray
Comments
Latest Stories
 
Share
An exciting royal wedding development was confirmed today.
 
Share
Talk of the Town: The results of the 2017 Bar Exam are out. Only 25.55 percent passed.
 
Share
Chef Nicco Santos of Hey Handsome and the Lechon Diva, Dedet de la Fuente of Pepita’s Kitchen, join forces for this 18-course extravaganza.
 
Share
Opulence is just the beginning of this design star's legacy.
 
Share
An updated look at who will take the throne after Queen Elizabeth II.
 
Share
The secret passageways of a palace-and the strange obsessions of a king-unlock the doors of jeweler Victoire de Castellane’s wildest imaginings.
 
Share
The Duke and Duchess of Cambridge weren't the only happy couple at St Mary's Hospital.
 
Share
Rostislav Romanov is one of the members of Russia's Romanov family with a direct connection to the now-defunct monarchy.
 
Share
From colorful gowns to bridal jumpsuits, the runways at Spring 2019 bridal fashion week were anything but boring.
 
Share
The former president was hospitalized Sunday morning, the day after his wife Barbara's funeral.
Load More Articles
CONNECT WITH US