Inside Chanel's New Manhattan Flagship

The five-floor fashion mecca on 57th Street will feature limited edition items.

Standing tall on 57th street, the glowy new Chanel flagship has officially opened. Designed by architect Peter Marino in his latest collaboration with the fashion house, the boutique will be the largest of the brand's stores in the United States. The shop will offer a multitude of limited edition pieces, including a 2.55 handbag and wallet with iconic New York-inspired charms, two one-of-a-kind 11.12 handbags in red or black alligator with diamond encrusted hardware, a steel Code Coco watch with diamond-set bezel and mirror dial, and the new scent, Les Exclusifs de Chanel 1957, created by Chanel's in-house perfumer Olivier Polge. Take a peek inside.

The Chanel boutique on 57th street was given a complete makeover by Peter Marino.


The boutique will house Chanel's ready-to-wear, handbag, shoe, costume jewelry, eyewear, watches & fine jewelry, and fragrance & beauty collections.

The focal point of the store is a 60-foot tall sculpture of a pearl necklace.

The sculpture, designed by Jean-Michel Othoniel, extends down a central staircase within the store.

The pearls are a Chanel signature.

Karl Lagerfeld has created multiple limited edition handbags that will be displayed in the newly opened store.

The fourth floor features a wide array of accessories, including ready-to-wear jewelry and timepieces.

Marino chose gold leaf accents for the Watches and Fine Jewelry Salon as a homage to the Coromandel screens that were in Gabrielle Chanel's Paris apartment on the rue Cambon.

On the second floor is the shoe salon, complete with a custom Goossens chandelier.

Also housed on the second floor is a variety of handbags, from seasonal reinterpretations of the 2.55, 11.12, boy Chanel, Chanel's Gabrielle, and of course the new Chanel 31.

The new scent, Les Exclusifs de Chanel 1957, will be sold in the store and was designed by Chanel's in-house perfumer Olivier Polge.

Marino used beige textured fabrics for the carpet and seating to contrast the marble walls and matte finishes.

The store will house two Chanel's ready-to-wear salons including a section specifically for knitwear.

The boutique is opening in coordination with the release of Chanel's Cruise 2018/2019 collection.

Marino chose tweed upholstered chairs that nod to Mademoiselle Chanel's iconic suits.

The personal shopping section, on the fifth floor, is decorated to feel like someone's apartment.

The store houses a variety of artwork by renowned artists, such as Robert Mapplethorpe, Olafur Eliasson, Jenny Holzer, Peter Dayton, Y.Z. Kami, and Idris Khan.

There are several works of art by Y.Z. Kami throughout the store including a portrait of Gabrielle Chanel.

The newly designed storefront expanded their retail space from three to five floors and is a total of six floors.

This story originally appeared on
* Minor edits have been made by the editors.

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