For Casadei, a Family Business Goes Global
“It’s the accessory that, better than anything else, can lift your mood, embrace your personality, make you feel…” She pauses, searching for the word in English. “Complete.”
Arianna Casadei is the daughter of the Casadei brand founders.
Based on that premise, the Casadeis cultivated a business that turns 60 this year, riding what began as a mom-and-pop operation selling sandals for tourists on the Italian Riviera into annual revenues of nearly $40 million.
We are focused on our past, but not in nostalgia. —Arianna Casadei
When Beyoncé announced the
At 30, Casadei is the third generation in the family trade, and she’s writing its next chapter as global marketing and communications director, pushing it to expand its e-commerce firepower and adapt beyond evening classics to the changing needs of working women.
A new anniversary capsule collection, for instance, shows off the label’s famous stainless steel “blade” heel enveloped in a plexiglass
“Modern women want shoes they can wear from day to night. It’s totally different from the ’80s. They don’t have to wear stiletto pumps to the office anymore,” Casadei says. She, for one, does not. At the factory in San Mauro Pascoli, she cut a dramatic figure gliding through the workshop in a pink paisley Dries Van Noten suit and sensible one-inch booties—in a leopard print, no less.
This story appears in the September 2018 issue of Town & Country. SUBSCRIBE NOW
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.