Fashion

Burberry's New Logo and Monogram Have Finally Been Unveiled

They were designed from scratch in four weeks.
IMAGE GETTY IMAGES
Comments

Riccardo Tisci is ushering a new creative wave into the luxury brand Burberry. Today, Tisci, the chief creative officer of the fashion house, unveiled Burberry's new logo: "Burberry London England" in black capital letters over a white print. Tisci also unveiled a new monogram print—white B letterings intertwined in an orange and-beige woven pattern. The bright design was inspired by Tisci's dive into Burberry's archives, where he found a design from 1908.

In a series of emails released on the brand's Instagram account, they showed Tisci asking Peter Saville (he re-designed the Calvin Klein logo with Raf Simons last year) to design the logo and monogram in just four weeks. Saville delivered.

"Peter is one of our generation's greatest design geniuses," said Tisci in a statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house." 

This new logo is the first update for Burberry in decades, which marks an important point in history for the luxe brand and comes just in time before Tisci's first Burberry runway show at London Fashion Week in September.

ADVERTISEMENT - CONTINUE READING BELOW

Formerly of Givenchy, Tisci took over Burberry after Christopher Bailey, then chief creative officer and president, left the company in 2017. As designers jump from one fashion house to another, you can most definitely expect a change in that brand's visions and designs. As a fan of Givenchy, I, for one, can't wait to see what Tisci brings to the table for Burberry at FW.

The #ThomasBurberry Monogram August 2018

A post shared by Burberry (@burberry) on

A conversation between #PeterSaville and #RiccardoTisci

A post shared by Burberry (@burberry) on

A post shared by Burberry (@burberry) on

A post shared by Burberry (@burberry) on

From: Marie Claire US

*This story originally appeared on Townandcountrymag.com
*Minor edits have been made by the Townandcountry.ph editors

Comments
About The Author
Marina Liao
View Other Articles From Marina Liao
Comments
Latest Stories
 
Share
With the demand for luxury goods currently exploding in China, the mogul has now become the third-ever centibillionaire in history.
 
Share
His infamous Upper East Side mansion is just one of the properties in the disgraced financier's vast real estate portfolio, and each of them seems to have a creepy story.
 
Share
The viral app is raising some very important questions on privacy.
 
Share
Through Frances Valentine, the label Kate founded three years ago, her friends have vowed to keep her spirit-and aesthetic-alive.
 
Share
Is this a frou-frou spot? No, it isn’t. Is it worth it? Yes, start easy.
 
Share
The 109-lot auction is expected to fetch a tidy sum, given the stunning items on the block.
 
Share
Bonnie's mom's health seems to be deteriorating, while Celeste continues to fight Mary Louise for custody.
 
Share
 
Share
Wow, they really just put a bunch of CGI fur on famous actors, didn't they?
 
Share
These inspiring high school graduates have aced their high school and are ready to take the next step towards a world-class education.
Load More Articles
CONNECT WITH US