Fashion

Burberry's New Logo and Monogram Have Finally Been Unveiled

They were designed from scratch in four weeks.
IMAGE GETTY IMAGES
Comments

Riccardo Tisci is ushering a new creative wave into the luxury brand Burberry. Today, Tisci, the chief creative officer of the fashion house, unveiled Burberry's new logo: "Burberry London England" in black capital letters over a white print. Tisci also unveiled a new monogram print—white B letterings intertwined in an orange and-beige woven pattern. The bright design was inspired by Tisci's dive into Burberry's archives, where he found a design from 1908.

In a series of emails released on the brand's Instagram account, they showed Tisci asking Peter Saville (he re-designed the Calvin Klein logo with Raf Simons last year) to design the logo and monogram in just four weeks. Saville delivered.

"Peter is one of our generation's greatest design geniuses," said Tisci in a statement. "I'm so happy to have collaborated together to reimagine the new visual language for the house." 

This new logo is the first update for Burberry in decades, which marks an important point in history for the luxe brand and comes just in time before Tisci's first Burberry runway show at London Fashion Week in September.

ADVERTISEMENT - CONTINUE READING BELOW

Formerly of Givenchy, Tisci took over Burberry after Christopher Bailey, then chief creative officer and president, left the company in 2017. As designers jump from one fashion house to another, you can most definitely expect a change in that brand's visions and designs. As a fan of Givenchy, I, for one, can't wait to see what Tisci brings to the table for Burberry at FW.

The #ThomasBurberry Monogram August 2018

A post shared by Burberry (@burberry) on

A conversation between #PeterSaville and #RiccardoTisci

A post shared by Burberry (@burberry) on

A post shared by Burberry (@burberry) on

A post shared by Burberry (@burberry) on

From: Marie Claire US

*This story originally appeared on Townandcountrymag.com
*Minor edits have been made by the Townandcountry.ph editors

Comments
About The Author
Marina Liao
View Other Articles From Marina Liao
Comments
Latest Stories
 
Share
The College Board hopes to measure students' "resourcefulness to overcome challenges and achieve more with less."
 
Share
The Queen made a glorious appearance in bright pink.
 
Share
The Duke and Duchess of Cambridge took the children to see the garden Kate designed at the Chelsea Flower Show.
 
Share
T&C’s experts weigh in on the women of Westeros and their not-so-subtle accessories.
 
Share
The true legacy of Nick Joaquin lies not in the volume or richness or brilliance of his works, but in the optimism in the Filipino.
 
Share
The things we hold dearest in the Truly Rich World are now taking a backseat to softer values such as mindfulness, flexibility, passion, inner peace, and rest.
 
Share
Only 15 cities account for over 30 percent of the world's billionaire population.
 
Share
During the 17th to 19th centuries, the Chinese survived a ruthless persecution by the Spaniards, and still emerged as crucial economic assets in the Philippines.
Load More Articles
CONNECT WITH US