Fashion

These Are the Most Enchanting Holiday Windows in NYC

Get your holiday spirit in gear with these beautifully decorated displays.
IMAGE RICKY ZEHVAI PHOTOGRAPHY
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New York City is known for its spectacular holiday window displays. As the new windows are unveiled this season, let's take a look at some favorites from 2018 as well as years past. From Bloomingdale's new Who-filled windows and Macy's snowy adventure scenes to Lord & Taylor's 2017 vintage circus, here are a few of our favorites (both old and new) for some decoration inspiration.

BERGDORF GOODMAN: BERGDORF GOODIES


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This year, Bergdorf Goodman's 5th Avenue windows treated viewers to a dreamlike world filled with gilded treats, sugary inventions, and luscious sweets.

BERGDORF GOODMAN: BERGDORF GOODIES


BERGDORF GOODMAN: BERGDORF GOODIES


BERGDORF GOODMAN: BERGDORF GOODIES


BERGDORF GOODMAN: BERGDORF GOODIES


BERGDORF GOODMAN: BERGDORF GOODIES


BERGDORF GOODMAN: BERGDORF GOODIES


SAKS FIFTH AVENUE: THEATER OF DREAMS


Over a year in the making, the Theater of Dreams holiday display at Saks Fifth Avenue's flagship store is an ode to the grandeur of the Broadway stage. The windows debuted accordingly, with a fantastical performance that included 124 Broadway dancers in a one-of-a-kind number live on Fifth Avenue, produced exclusively for Saks Fifth Avenue by Broadway Cares/Equity Fights AIDS, and industry-based HIV/AIDS fundraising and grant-making organization.

SAKS FIFTH AVENUE: THEATER OF DREAMS


The windows bring to life an imaginary shopper’s visit to the theater, where she dreams of Saks Fifth Avenue.

SAKS FIFTH AVENUE: THEATER OF DREAMS


The Fifth Avenue windows each depict a different scene from the shopper’s dream, including her personal Fifth Avenue Club visit, her search for the perfect shoe, and her trip to a spa room for pampering on the beauty floor.

SAKS FIFTH AVENUE: THEATER OF DREAMS


"As we reimagine our iconic Fifth Avenue windows and celebrate the holiday season with Broadway Cares/Equity Fights AIDS this year, we hope to connect with people in a meaningful way while helping those in need," said Marc Metrick, president of Saks Fifth Avenue. "From the Broadway-caliber Theater of Dreamsperformance on Fifth Avenue, to spreading holiday magic across all Saks stores in North America and online, we strive to deliver an unparalleled holiday shopping experience for our customers.”

SAKS FIFTH AVENUE: THEATER OF DREAMS


“What could be more magical for the holidays than 124 high-spirited Broadway dancers filling Fifth Avenue to usher in the holidays in front of New York’s most iconic window displays and light show at Saks?” Broadway Cares/Equity Fights AIDS executive director Tom Viola said. “We’re honored Saks invited us to join them in this special celebration and are particularly appreciative of Saks’ support for those who’ve been marginalized and simply need a kind, helping hand.”

SAKS FIFTH AVENUE: THEATER OF DREAMS


SAKS FIFTH AVENUE: THEATER OF DREAMS


MACY'S: BELIEVE IN THE WONDER OF GIVING


This year, Macy's famous Herald Square flagship unveiled snow-studded windows that share a tale of friendship, family, and adventure starring their new character, Sunny the Snowpal, as she and her friends work to save Christmas.

More: 16 Fun Things to Do in NYC During Christmas

MACY'S: BELIEVE IN THE WONDER OF GIVING


Award-winning designer and Macy’s National Director of Window Presentation, Roya Sullivan, created the 2018 Christmas windows with LED backdrops and animated characters and scenery that bring energy to the holiday scenes.

MACY'S: BELIEVE IN THE WONDER OF GIVING


A custom interactive video game let guests zoom Sunny through snowflakes in pursuit of Santa’s sleigh.

MACY'S: BELIEVE IN THE WONDER OF GIVING


BARNEYS NEW YORK: MAKE CHANGE


To exemplify the message of looking within this holiday season, Barneys New York’s iconic Madison Avenue window displays feature the messages “Make Change” and “Change Matters” set against a wall of pennies. The window displays as well as interactive designs throughout the store are made from real coins, which will themselves become a donation to the with global humanitarian organization Save the Children to support their efforts to reach at-risk children throughout the US with early education programs.

BARNEYS NEW YORK: MAKE CHANGE


“With Make Change, we challenged ourselves to rethink our approach to our creative elements,” said Matthew Mazzucca, creative director of Barneys New York. “By starting with the concept of a coin, which can seem small in the luxury world, we’ve created engaging experiences that show that small changes can make a big difference, and invite our customers to participate in the power of change.”

HENRI BENDEL


For this 123 year old 5th Avenue retailer's final holiday season, the brand's longtime fashion illustrator, Izak Zenou helped create a multidimensional New York skyline in Bendel's iconic brown and white stripes for their wishlist window, paying tribute to the city where it all began. The store's mezzanine will also be wrapped with Izak’s NYC cityscape scene, allowing shoppers to capture their own Henri Bendel stories.

HENRI BENDEL


Brooklyn-based artist Shinji Murakami also designed retro gaming inspired heart and star LED sculpture panels for the windows, a theme that can also be spotted in the artist's limited-edition design collaboration x Henri Bendel.

VAN CLEEF & ARPELS


This year's windows at the legendary jeweler feature their latest high jewelry collection, Les Quatres Contes de Grimm.

VAN CLEEF & ARPELS


Inspired by the legendary Brothers Grimm fairytales, each window depicts idyllic scenes and characters from one of Grimm's fables, like The Town Musicians of Bremen, The Golden Apple, The Three Feathers, andThe Twelve Dancing Princesses.

VAN CLEEF & ARPELS


VAN CLEEF & ARPELS


VAN CLEEF & ARPELS


DAVID YURMAN


The windows at David Yurman's NYC boutique were designed to transport viewers to an arctic wonderland, featuring polar bears and luminous ice to raise awareness for Polar Bears International, a non-profit dedicated to the conservation of polar bears and their fragile home. As part of that dedication, the brand will also be making a contribution to the organization and donating a portion of the proceeds from its online Silver Ice shop—a special selection of sterling silver designs with hand-set diamonds.

BLOOMINGDALE'S: HOW THE GRINCH STOLE BLOOMINGDALE'S HOLIDAY WINDOWS


This year Bloomindale's holiday window display celebrates the new film Dr. Seuss's The Grinch, based on the beloved children's book How the Grinch Stole Christmas.

BLOOMINGDALE'S: HOW THE GRINCH STOLE BLOOMINGDALE'S HOLIDAY WINDOWS


“Each year we look forward to unveiling our holiday windows. We are thrilled to welcome New Yorkers and visitors of all ages to experience this year’s spectacular design and animation,” said Tony Spring, Bloomingdale’s Chairman and CEO. “The magic of Dr. Seuss’ The Grinch is captured throughout our 59th Street flagship, inspired by our partnership with Illumination and Universal Pictures’ Dr. Seuss’ The Grinch and brought to life in our Lexington Avenue Windows."

BLOOMINGDALE'S: HOW THE GRINCH STOLE BLOOMINGDALE'S HOLIDAY WINDOWS


The windows are filled with the Grinch's intentions, including his pipe organ and a telescope that gives window-seekers a peep into Who-ville.

BLOOMINGDALE'S: HOW THE GRINCH STOLE BLOOMINGDALE'S HOLIDAY WINDOWS


Window watchers have a chance to celebrate the spirit of the holidays by doing karaoke and singing the lyrics to some classic holiday tunes with the Whos.

LOUIS VUITTON


Louis Vuitton's Fifth Avenue windows were decorated this year with trees, but not necessarily the ones you'd expect. Inspired by the traditional adorned tree, the holiday windows showcase iconic trees from around the world decorated with dazzling ornaments.

LOUIS VUITTON


The Joshua tree, bonsai, the cacti and palm tree are all generously decorated with ornaments that playfully portray traditions from around the world, including a piñata, a lucky cat, and a croissant, as well as references to Louis Vuitton's bags and shoes.

LOUIS VUITTON


TIFFANY & CO.: TRIBUTE TO GENE MOORE (2017)


Ever elegant, 2017's Tiffany window displays feature the signature wooden drawing figures of visual artist Gene Moore placed in playful holiday-themed positions. The windows, decorated in classic Tiffany blue, were meant to be a playful representation of the magic of giving a Tiffany gift.

TIFFANY & CO.: TRIBUTE TO GENE MOORE (2017)


“Our windows reflect Gene Moore’s pioneering vision of juxtaposing witty and humorous narratives with the highest level of craftsmanship,” said Richard Moore, vice president of creative visual merchandising at Tiffany & Co.

TIFFANY & CO.: TRIBUTE TO GENE MOORE (2017)


LORD & TAYLOR: THE BEST AND THE BRIGHTEST (2017)


Featuring five animated scenes, Lord & Taylor's 80th annual holiday window displays featured the arctic adventures of two polar bears high-fiving, a winter woodland, and a vintage-style holiday circus.

LORD & TAYLOR: THE BEST AND THE BRIGHTEST (2017)


Featuring five animated scenes, Lord & Taylor's 80th annual holiday window displays featured the arctic adventures of two polar bears high-fiving, a winter woodland, and a vintage-style holiday circus.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

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