Beauty

Victoria Beckham Launches Her Own Clean Beauty Brand-And You Can Get It Online

Here’s a look at her debut collection, plus what else to expect from the designer’s eponymous brand.
IMAGE VICTORIA BECKHAM BEAUTY
Comments

In the obsessive world of beauty, countless brands are launched every month. Beauty experts know for a fact that to stand out and even have a fighting chance in this multibillion-dollar industry, a brand would need to fill a void and offer something new through either makeup or skincare. Fashion mogul, style icon, and former Spice Girl Victoria Beckham certainly did her homework for Victoria Beckham Beauty, her own brand of “cleanly formulated, high-performance beauty solutions,” which she launched online over the weekend with co-founder Sarah Creal. 

According to the VB Beauty official statement, the brand was developed through Beckham’s own unique perspective—products she herself “felt were missing from her makeup bag.” By ‘clean beauty,’ the brand prides itself for creating makeup and skincare free from harmful toxins in a cruelty-free, environment-friendly manner. Apart from the over 1,300 European Union banned ingredients for cosmetics, the brand boldly includes an additional list of over 30 ingredients it doesn’t formulate its products with including many known ones like BHA, cyclic silicones, hydroquinone, formaldehyde, parabens, mineral oil, and synthetic fragrances and flavors, among others. It even has a bunch of other key makeup and skincare ingredients on its watchlist, only proving its clean beauty claim isn’t just about branding.

ADVERTISEMENT - CONTINUE READING BELOW
View this post on Instagram

Lara is wearing the #VictoriaBeckhamBeauty Satin Kajal Liner in Bordeaux and the Smoky Eye Brick in Tweed. #VBSS20 #CleanBeauty

A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on

Unsurprisingly, Beckham chose to make her collection debut all about eye makeup with three kinds of products that would help users achieve her signature smoky eye. The first drop included a total of 11 covetable items in beautiful, luxurious packaging and gorgeous textures. 

View this post on Instagram

A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on

The Smoky Eye Bricks come in four variations of matte eyeshadow quads, perfect for donning different, ‘very VB’ smoky looks for day to night. For shine and shimmer, there’s the Lid Lustre, which comes in four creamy shades. And finally, three gorgeous shades of kohl eye pencils called Satin Kajal Liners that come with a built-in smudging sponge. 

Here, a look at the Victoria Beckham Beauty Smoky Eye Wardrobe:

ADVERTISEMENT - CONTINUE READING BELOW
Smoky Eye Brick
Photo by VICTORIA BECKHAM BEAUTY.
Smoky Eye Brick
Photo by VICTORIA BECKHAM BEAUTY.
Lid Luster in Mink
Photo by VICTORIA BECKHAM BEAUTY.
Lid Luster in Mink
Photo by VICTORIA BECKHAM BEAUTY.
Satin Kajal Liner
Photo by VICTORIA BECKHAM BEAUTY.
Eye Brick in Tuxedo
Photo by VICTORIA BECKHAM BEAUTY.

View this post on Instagram

A post shared by Victoria Beckham Beauty (@victoriabeckhambeauty) on

A quick browse through its shopping site reveals other lines coming soon, from a lip collection to skincare products. Beauty fans can hardly wait. 

Comments
Recommended Videos
About The Author
Nicole Limos Morales
Contributing Beauty Editor
Nicole is the former managing editor of Town&Country. After working as features editor and beauty editor of the title’s print edition for 6 years, she helped launch Townandcountry.ph in 2016, creating new concepts and story formats, analyzing data, and mastering digital audiences—establishing the title to become the Philippines’ leading luxury lifestyle website. She left her full-time position in 2019 to focus on family life, while carrying on writing beauty content for T&C as a contributing editor. “I think what’s amazing about beauty is that in its arena, you can really only be a skeptic for so long,” she says. “There will always be a product that will make you believe.”
View Other Articles From Nicole
Comments
Latest Stories
 
Share
For starters, good quality and design are aspects they will appreciate.
 
Share
The first-ever Filipino Netflix movie imparts nuggets of wisdom to the social media-crazed generation.
 
Share
 
Share
Because the holiday season isn't complete without a movie marathon.
 
Share
Looking to grow your own vintage watch collection? Start with these classic picks.
 
Share
 
Share
Her portrayal of a masked mercenary in this month’s Rise of Skywalker is one of Hollywood’s best-kept secrets. Keri Russell prepares for the big reveal at a brownstone in Brooklyn, a galaxy far, far away.
 
Share
Take a ride on a train through Asia or take a trip to a champagne chalet, the options are endless.
 
Share
Alcohol-free traveling is an emerging trend, but there’s much more to this phenomenon than meets the eye.
 
Share
It comes complete with jewels, corgis, banquets, and etiquette lessons.
Load More Articles
CONNECT WITH US