Beauty
The Latest Korean Beauty Trends You Need To Know About
Nine new ways to take your hair and skin routine to the next level.
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If you think the Korean beauty craze is a passing fad, think again. Korea is still at the top of its game when it comes to clever—and effective—beauty products. Just check out these innovations that are about to make major waves in the US.

1. CHOK CHOK SKIN

The term Chok Chok translates to “damp” or “moist,” so it makes sense that it’s used to describe a super hydrated, bouncy complexion. For a serious all-over dew, choose a gel-based cream like Tony Moly’s The Chok Chok Green Tea Watery Moisture Cream. It's designed to retain moisture in skin thanks to its antioxidant-rich green tea extract.

If you want to really step up the gloss factor in a major way, use a hydrating essence first before applying a sheet mask (like this video). Afterward, apply your moisturizer.

The Chok Chok Green Tea Watery Moisture Cream, $27

2. FILTER CREAM

It’s the skincare equivalent of your favorite Snapchat filter. Shiseido’s IBUKI Smart Filtering Smoother’s velvety consistency has a blurring effect when applied to skin. Besides for instantly absorbing oil, it also minimizes the appearance of pores, so you’ll be selfie-ready in a flash.

Shiseido IBUKI Smart Filtering Smoother, $23

3. GRADIENT LIPS

It's K-beauty's take on the ombre lip. To pull off the trend correctly, apply a darker hue on the center portion of your pout and have it fade out into a lighter shade. Koreans believe this "just bitten" look creates a younger, more youthful appearance. The simplest way to achieve a two-toned effect? Laneige’s Two-Toned Lipstick.

Laneige Two-Toned Lipstick, $27

4. TRUFFLE INFUSED SKINCARE

Your favorite fungi aren't just for fine dining anymore. It’s recently become an “It” ingredient in the skincare world due to its high concentration of vitamin B. Vitamin B repairs damaged and dry skin while creating a moisture barrier that protects against free radicals and environmental stressors like pollution. Neogen’s White Truffle Laycure Oil Stick's travel-friendly packaging lets you get your truffle fix whenever—and wherever—you need it.

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Neogen White Truffle Laycure Oil Stick, $24

5. SPLASH MASKS

For the working woman or anyone who feels like they don’t have time to indulge in an at-home mask, this effortless treatment has your name written all over it. There isn't an easier way to pamper skin. All you do is mix one to three pumps of a splash mask (like Boscia's Tsubaki Splash Mask) with warm water and literally splash it onto the skin. That’s it. The antioxidant rich formula instantly nourishes without feeling heavy.

Boscia Tsubaki Splash Mask, $38

6. THE MAGIC STONE

Maybe it's us, but we think bar soaps should take a page from the Korean skincare playbook and rebrand as “magic stones.” It just sounds fancier, doesn’t it? April Skin's Magic Stone is the best-selling complexion soap in Korea for a reason: It’s filled with all-natural oils like coconut, olive and grape seed along with charcoal powder. For the deepest pore cleansing results, lather it on, let it soak into the skin for thirty seconds, then rinse.

April Skin Magic Stone, $7

7. POWDERED ESSENCE

Thanks to SK-II, essences are common place in our skincare routines. Now, these pre-serum treatments are are getting a high-tech formula upgrade. Meet Dr. Dream's Dream Age Powder Essence. It’s a powder that melts into a liquid upon application, leading to lighter weight absorption and hydration. You can also use it to spot treat extra dry patches of skin or hyperpigmentation. Or try mixing it in with a favorite serum for added complexion-boosting benefits.

Dr. Dream Dream Age Powder Essence, $68 for set of four

8. STEAM HAIR MASK

A sheet mask… for your hair? Leave it to the Korean beauty masterminds to come up with a paper cap (like Meg's Steam Hair Mask) that infuses strands with replenishing silk amino acids and vitamins.

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Meg Steam Hair Mask, $10

9. AQUA PEEL

As the name suggests, this at-home treatment combines the exfoliating benefits of a peel with the hydrating properties of water. The mix of lactic and glycolic acid in Murad’s Hydro-Glow Aqua Peel turns over skin cells, resulting in a lit-from-within glow while also minimizing the look of fine lines.

If you’re feeling lazy, try a spray-on peel like O.R.G. Skincare’s Mineral Peel Face. Just spritz it all over or spot-treat your problem areas. If you're hooked on Dr. Pimple Popper videos, you’ll especially enjoy watching your skin's impurities ball up as you lightly massage the exfoliator into your face.

Murad Hydro-Glow Aqua Peel, $48; O.R.G. Skincare Mineral Peel Face, $40

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Maddy Zollo Rusbosin
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