Beauty

The Most Innovative Beauty Launches This Season

These products will change the way you go about their beauty routines.
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There’s never a shortage of beauty launches, from new collections depending on the season to a fresh range of colors for makeup products. It’s easy to get lost in it all. Below, we explore the beauty launches that address very specific concerns that many other brands have yet to explore. 

Phyto RE30 Anti-Gray Hair Treatment

Phyto introduces the permanent solution to graying hair—and it has nothing to do with dyes. The Phyto RE30 is the world’s first anti-gray hair treatment that brings back its user’s natural hair color after continued use. In its core is the RE30 peptide, which both increases the production of natural pigmentation and protects from future pigmentation. After using the product, users will notice that as their hair grows, its original color returns.

Available at Rustan’s the Beauty Source, Rustan’s Makati, 813.3739

Act + Acre Cold Processed Scalp Detox

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The scalp is one of the most neglected parts of the skin when it comes to hydration and protection. Act + Acre has created a convenient scalp treatment that maybe be used at home weekly. It detoxes the scalp and reverses damage caused by pollution and loss of nutrients. To apply, leave on for 20 minutes, or leave overnight for intensive care.

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Available at Actandacre.com

Clinique iD

This year, the beauty industry is following the worldwide consumer trend of personalized products. Clinique is at the forefront of this development with the Clinique iD, a make-it-yourself foundation that lets customers pick their hydrating base and a specialized cartridge to address concerns such as uneven skin tone, wrinkles, fatigue, and more. The custom blend comes in a bottle that evenly spreads out the mixture in each pump.

Available at Clinique branches nationwide

Murad Replenishing Multi-Acid Peel

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Peels and sensitive skin are two factors that are not commonly associated with each other, but Murad’s new formula provides a gentle bi-phase peel that refreshes the skin and combats dull complexion and uneven skin. The first phase of results leaves the skin’s surface smoother, while the second phase uses antioxidants and omega-rich oils to create a brighter complexion.

Available at Murad.com

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Diorshow Pump ‘N’ Brow

Diorshow’s magic pump packaging first appeared in 2017 when it rolled out the Diorshow Pump ‘N’ Volume Mascara, but this year it’s expanding its range by introducing the innovative bottle to its brow mascara. The squeezable brow product lets users control the amount of formula that comes out. The outcome is natural-looking brows.

Available at Dior.com

Artis Phantom Cleansing Silks

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Artis is known to produce groundbreaking beauty products by being the first to release the original oval brush. Now, the brand is dabbling in skincare by introducing its Cleansing Silks, which “are dissolving textiles that use breakthrough patented nanofibre technology to deliver a complex clean,” according to its official website. These thin sheets of silks combine the processes of oil cleansing, foam cleansing, and gentle exfoliation all in one go. Instead of adding it to a beauty routine, it’s simplifying what would have been a triple cleansing action. 

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Available at Artisbrush.com

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About The Author
Hannah Lazatin
Features Editor
Hannah is originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
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