Beauty

Hanacure: The Creepy Korean Facial Taking Over The Beauty World

The product is so in demand, it took us three months to get our hands on one.
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Imagine if all the serums, creams, and treatments in your medicine cabinet could be bottled up into a single, all-powerful anti-aging product—dream scenario, right?

Well, that's essentially the claim behind Hanacure, a new at-home facial from South Korea that's so popular, people can barely get their hands on it (us included).

The All-in-One treatment addresses multiple signs of aging—from wrinkles to hyperpigmentation to loss of elasticity—with the hope of paring down skin routines of women everywhere. One look at their addicting Instagram testimonial page makes it clear that the #HanacureEffect is the real deal. Here’s everything you need to know about K-Beauty’s newest darling.


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WHAT IS IT?

To put it simply, the All-In-One Facial is a gel mask. Inspired by the Lotus flower, a symbol or rebirth and purity in Asian culture, its founders set out to develop a product that had similar renewing and rejuvenating effects. After developing it for three years, Hanacure launched this past January, promising to be more effective and more efficient than other skin care systems. All you need to do is use it once a week for four weeks to see visible, age-reversing results.

It literally froze my entire face in place, making it next to impossible to talk.

HOW DOES IT WORK?

So how can it address multiple skin concerns at once in just thirty minutes? It’s all thanks to a patented technology. It is a two-step system, comprised of a lifting serum and a gelling solution. When they are mixed together pre-application, they create what is called the purifying compound. This compound is made up of a powerful blend of peptides and botanical extracts that help soothe irritation, brighten, and moisturize. As it is applied, the carbon dioxide in the air fuses into it, forming Hanacure’s state of the art CO2 OctoLift technology. This makes the formula solidify onto skin, creating an intense tightening effect while also absorbing all the grime and toxins out of pores.

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IS IT REALLY WORTH THE HYPE?

Well, the product has managed to sell out every month since its debut, and it's also amassed tons of loyal followers—from celebrities to models to regular women. Even though taking a selfie with it on is seriously freaky-looking, A-listers can’t get enough of it:

A post shared by January Jones (@januaryjones) on

A post shared by Drew Barrymore (@drewbarrymore) on

WE TRIED IT...HERE'S WHAT HAPPENED.

Between Betty Draper’s endorsement and scrolling through the before and afters (continuously wondering how it could really be the same person in the photos), I knew I had to try Hanacure out for myself. When it finally arrived in the mail, the package included four sets of the two-step solution, plus a small brush for application.


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Once I thoroughly washed and dried my face, it was time to mix up the formula. I peeled back the foil on the gelling solution package (making sure I didn’t take it all the way off) then poured in the lifting serum. After, I re-covered the solution with the foil and vigorously shook the container for twenty seconds. I then slathered an even layer all over my face, neck, and hands (avoiding my eyes and lips) with the little brush.

The gel consistency went on clear, and after I was done, I looked more or less like a glazed donut—shiny and glistening. Per the instructions, I was warned that within ten minutes of applying it I’d experience a tingling and pulling sensation.

My husband watched in horror as I slowly transformed into one of the Stone Men from Game of Thrones.

Sure enough, the formula started to firm up on my skin. While I knew there would be tightening, I hadn’t expected this much intensity from an at-home mask. It literally froze my entire face in place, making it next to impossible to talk, nonetheless finish my Sunday night glass of vino.

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My husband, typically unfazed by my beauty experiments, watched in horror as I slowly transformed into one of the Stone Men on Game of Thrones. My complexion even began to crack like Grayscale was taking over my body. Despite looking more hideous than I had ever looked in my life, I couldn’t stop checking myself out in the mirror: I was absolutely fascinated by what was happening to my skin.

After what seemed like forever, my thirty minute wait was over. I went back to the bathroom and slowly washed it off, basking in the fact that I could finally move my face.

So is it worth the $110 (or P5,565) price tag? Absolutely. When I looked at my reflection post-treatment, my complexion had seriously never looked better: My cheeks and jaw firmer, my skin tone more even, my texture softer, and I had a lit-from-within glow that you typically can’t get from an at-home treatment. It’s safe to say I’ve joined the Hanacure bandwagon for good—I just wish I had discovered it sooner.

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Hanacure The All-In-One Facial, $110 for four sets

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

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Maddy Zollo Rusbosin
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