Bring Back Flower Power With These Luxurious Fragrances

This summer, Jo Malone London brings back a trio of limited-edition floral fragrances.
Bring Back Flower Power With These Luxurious Fragrances

From vibrant petals to evocative full blooms, floral designs are trendy this season. Embroidered, painted, or in a patchwork pattern, floral prints have been spotted on the streets of New York, London, Milan, and Paris. But summer’s florals aren’t just for fashion; they’re taking over fragrances, too. 

This season, the beloved British perfume brand Jo Malone London relaunches its Blossom Girls collection. The trio of limited edition fragrances have returned and are now housed in bright bottles to appeal to a more youthful audience. The delicate scents that make up the Blossom Girls collection are namely, Plum Blossom, Nashi Blossom, and Sakura Peach Blossom. Each of these fragrances has its own distinct characteristics to complement the captivating qualities of a woman.

Plum Blossom

Light and fruity, Plum Blossom captures the juicy scent of the plum tree's delicate flowers. The fragrance opens with the freshness of yellow plum; a floral note then surfaces against undertones of creamy sandalwood, sparkling bergamot, and clean white musk. This enticing scent is perfect for women who radiate positivity.

Nashi Blossom

If you are vivacious and exuberant—the life of the party quipping the perfect punchline—the Nashi Blossom fragrance will suit you. A whiff of this dainty yet playful fragrance transports you to an orchard in full bloom. You'll love spritzing this on first thing in the morning, as bright lemon notes shake your system awake before you smell the crisp base notes of clean nashi blossom and juicy pear. 

Sakura Cherry Blossom

Inspired by one of nature’s most beautiful occurrences—the flowering of cherry trees all over Japan—Sakura Cherry Blossom opens with a burst of citric notes (bergamot and mandarin orange) before a floral scent emerges, bathing the skin in subtle layers of rose, violet, and cherry blossom. This soft and romantic scent brings to mind an image of countless light pink blossoms dancing in the breeze. For the elegant and refined woman who is utterly feminine and loves to pamper herself, this airy and delicate fragrance is your pick-me-up in a bottle.

The Blossom Girls Collection is available in Jo Malone London boutiques located at Greenbelt 5 and SM Aura Premiere. You may also visit their website at to find out more.

This article was created by Summit Storylabs in partnership with Jo Malone London.