Beauty

Confirmed: Anastasia Beverly Hills Cosmetics is Coming To the Philippines

Here's where you'll soon get to buy Anastasia in Manila.
IMAGE NICOLE LIMOS MORALES
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Cult-favorite beauty brand Anastasia Beverly Hills will finally be available in the Philippines through Beauty Bar boutiques starting October 2019. We can all scream now.

No beauty junkie is a stranger to Anastasia, which cemented its name and developed a cult following for its brow products, liquid lipsticks, and eyeshadow palettes over the years. The brand is named after its founder and CEO Anastasia Soare, a Romanian-born beauty mogul who started out working at Beverly Hills salons as a brow expert. She began perfecting and shaping arches back when it wasn’t really a thing, making her a true game-changer in the eyebrow department. When she launched her first beauty line in 2000, it, of course, lined up several eyebrow products that instantly became a hit.

Fast forward to today, Anastasia has become so huge it’s available at thousands of outlets around the world. Last year, Forbes recognized Soare as a newcomer to its America’s Richest Self-Made Women list with a net worth of $1 billion. Anastasia is also lauded as one of the most popular—if not the biggest—beauty Instagram accounts with over 19.7 million followers, about eight times the industry average.

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Town&Country reviewed a few Anastasia favorites for our recently published Luxury Beauty Awards, including the popular Dipbrow Pomade and the Soft Glam Eyeshadow Palette. Here, we list some products worth checking out when you visit Beauty Bar stores when it launches the Anastasia in a few months.

Anastasia Beverly Hills Dipbrow Pomade, P1,250

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A little goes a long way for this popular eyebrow pomade, and we’re not exaggerating when we say one pot can last you an entire year at least. It easily glides, fills in sparse spots, and lets you precisely shape your brows to perfection.

Anastasia Beverly Hills Dipbrow Gel

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This breakthrough is what you get after the iconic Dipbrow Pomade makes a baby with the brand’s Tinted Gel. It’s a waterproof, super pigmented brow groomer for thicker, fuller looking eyebrows. With its intense formula, you can actually just wear it on its own and skip the pencil.

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Anastasia Beverly Hills Brow Definer, P1,650

This triangular-tipped rectractable brush is great for makeup pros and beginners alike. The pencil applies boldly and blends well into the brow with the use of the special spoolie. Fill in your brows or add more strokes to define them—this brow product does its job well. –Nicole Cruz

Anastasia Beverly Hills Soft Glam Eyeshadow Palette

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This palette holds 14 gorgeous warm shades in various textures that can create endless day-to-night looks. From peachy nudes to smoky caramels, this can help you achieve sophisticated and subdued looks for every day.

Anastasia Beverly Hills Liquid Lipstick, P1,450

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This liquid matte lipstick lasts as long as you allow it. Highly pigmented and smudge-proof, this signature lipstick comes in countless colors you’re sure to find a match. 

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About The Author
Nicole Limos Morales
Contributing Beauty Editor
Nicole is the former managing editor of Town&Country. After working as features editor and beauty editor of the title’s print edition for 6 years, she helped launch Townandcountry.ph in 2016, creating new concepts and story formats, analyzing data, and mastering digital audiences—establishing the title to become the Philippines’ leading luxury lifestyle website. She left her full-time position in 2019 to focus on family life, while carrying on writing beauty content for T&C as a contributing editor. “I think what’s amazing about beauty is that in its arena, you can really only be a skeptic for so long,” she says. “There will always be a product that will make you believe.”
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