A PR Maven Dispenses Her Best Beauty Advice and Makeup Tips

Marketing and PR specialist Dara Roa on looking her best.

Marketing and PR specialist Dara Roa on looking her best.

What keeps you busy?
I married my husband Daniel Roa after we had our son Lucas. He had his daughter Sachiko and I had my daughter Thea before we met, and we’ve created our own modern family and we couldn’t be happier. I put up my own company, Collab Contessa, a marketing and PR studio, to be able to spend more time with my family. Some of our clients include Lanai Manila, Louis Vuitton, Moleskine, and more. I also run The Gourmand Market, which is in its third year, and SparQ, an immersion tour of Silicon Valley that aims to enrich Filipino entrepreneurs.

What is your daily beauty regimen?
I keep it simple. I cleanse with Shu Uemura or Clinique cleansing oil because I have dry skin, then tone with Rohto Hada Labo Gokujun Hyaluronic Acid Lotion, which is fragrance- and alcohol-free. I moisturize with Bio Oil to reduce fine lines and alternate that with Laneige Water Sleeping Pack when I want to feel refreshed.

What is in your makeup bag?
Living Proof dry shampoo to give my hair body; RMK liquid foundation for a natural, dewy look; RMK Control Color UV, an all-around primer that tone-corrects; Neutrogena lip balm; Berrisom Dual-Tint Brow, which is easy to use and creates naturally lush eyebrows; Laura Mercier Translucent Setting Powder, which is like a magic powder that seals all the other products in; Japanese makeup brushes from Chikuhodo, Hakuhodo, and Koyudo. My current favorite lipsticks are Maybelline in Clay Crush, Charlotte Tilbury in Secret Salma, and Christian Dior in 001 Diorama.


Clockwise: Christian Dior lipstick, SM Beauty Store Makati; Estée Lauder Advanced Night Repair, Rustan’s Makati, 813.3739; Toni&Guy Sea Salt Spray, leading salons; Living Proof Volumizing Spray And Dry Shampoo,; RMK Liquid Foundation and Control Color UV,; Charlotte Tilbury lipstick,; Tarte Bronzer,

What is your evening makeup look?
I work on brightening up my face to achieve a fresh and polished look. Concealer, perfect neutral hues for the eyes, winged eyeliner, highlighter, and rich colored lips do the trick.

Define luxury.
Not everything is available to everyone, so luxury is your ability to “access” anything you would like to—knowledge, products, locations, experiences, and even relationships.

How do you take care of your skin?
Because I was diagnosed with asthma of the skin, I do not risk getting skin treatments except for oxygen facials. I just stick to my daily routine and throw in some mask time every so often.


How do you maintain your physique?
I love to eat, so I don’t go on diets because they usually backfire. I’ve learned that restricting myself makes me rebel all the more. I’ve learned to listen to my body and work with it. When I feel myself bloated, I take a break from dairy. When I feel that I’m gaining weight, I choose what I eat, which means limiting carbs and sugar. When I feel lousy, I try to sleep early and get some exercise, which would be 30 minutes of cardio or a class at Electric Studio.

How do you relax?
I need “alone” time. I’m lucky to get this during weekends when my husband plays golf in the morning. It works for us both because we both get to recharge. I’ve also discovered this app called Zennya. It’s like Uber, but for massages.

Some say first impressions are everything. What impression do you hope to leave through your personal look?
That I am confident and assured.

What would you never compromise on?

What is your most memorable beauty faux pas?
Overly light concealer.

Beauty icons?
Cate Blanchett. Everything about her is pristine and so regal.

Best beauty advice you’ve ever received?
Sleep well, eat right, and feed your soul.

What is your personal definition of beauty?
Beauty is being comfortable in your skin and sharing kindness with people around you.

What are you most grateful for?
Family and true friendships.

Hair and makeup by Cats del Rosario


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Carole Cuasay-Tagle
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