Breast Cancer Survivors and Supporters Raise Awareness in a Most Fabulous Way

The Fashion Can Serve message comes across even stronger than before.

The Philippines has the highest incidence of breast cancer in Southeast Asia and is among the top ten in the world.

To battle those numbers, the ICanServe Foundation continues to fight the good fight, providing early detection and support to those inflicted by it. The foundation recently pooled together another impressive roster of fashion designers at the annual Fashion Can Serve fundraising fashion show. This year’s campaign, called #WhyWeFight, reiterated the message of hope and support not only for cancer patients but for the people they love as well.

In time for Breast Cancer Awareness Month, designers JC Buendia, Ito Curata, Cary Santiago, Vania Romoff, Mia Arcenas Branellec, and Rosenthal Tee showcased their latest sumptuous ensembles.

ICanServe Foundation president Tang Singson expounded on this year’s campaign, saying, “Our theme emphasizes the reason why those diagnosed with breast cancer choose to fight: They do this for their spouses, children, and grandchildren.” Among the many muses was Maureen Wroblewitz, the first Filipina to win Asia’s Next Top Model, who fronted the campaign in honor of her mother, a former ICanServe volunteer who had succumbed to the illness.

Both survivors and advocates rallied together and graced the catwalk. Margie Moran-Floirendo walked with her granddaughter Cosima in keeping with the theme. Two other Miss Universe titleholders Gloria Diaz and Pia Wurztbach walked the runway as well. Libet Virata, Sabrina Panlilio, Tootsy Angara, WynnWynn Ong, Sandy Moran, Mitzi Borromeo, Derek Ramsay, and ICanServe co-founder Crisann Celdran were among those who donned the stunning creations by the six designers.


See the photos from the runway show below:

Maureen Wroblewitz

Sandy Lamb Moran; Criselle Panlilio and son Jordi

Wynn Wynn Ong, with grandsons Marco and Lucas

Breast cancer survivors Theresa Gan and Leilani Eusebio

Tootsy Echauz Angara

Mitzi Borromeo; and Carren Torres-Rama

Rosenthal Tee with Jasmine Curtis-Smith, Katarina Rodriguez, and Crisann Celdran

Designer Vania Romoff and her muses

Cary Santiago with Pia Wurtzbach and Maureen Wroblewitz

Libet Virata, ICanServe Foundation chairwoman, with grandchildren Lovisa and Eleus; and Sabrina Panlilio with grandchildren Sophia and Zoya

Ito Curata with Margie Moran-Floirendo

Derek Ramsay

Marion Branellec

Stephanie Zubiri-Crespi

Tessa Prieto-Valdes; and ICanServe president Tang Singson

Monique Toda and Libet Virata; Bettina Aboitiz, Techie Hagedorn, and Gina Roxas

Pia Wurtzbach

Shop pink to Support Breast Cancer Awareness:

Philip Stein Pink Fight timepiece

For every purchase of this fabulous pink Philip Stein watch, you don’t just get a timeless, limited edition timepiece, but a part of the proceeds will be donated to the ICanServeFoundation.

Jewelmer WhyWeFight bracelet

A post shared by Jewelmer Joaillerie (@jewelmer) on

Named after the campaign it stands by, this simple bracelet symbolizes “the strength and beauty innate in all women.” Every purchase of this accessory will go to funding community-based screenings and awareness programs.

Ideal Vision Center eyewear


For the whole month of October, every transaction of Furla, Escada, Swarovski, Gucci, Anna Sui, and Agnes B eyewear will go to a fund that the Ideal Vision Center will donate to the ICanServe Foundation.

For those who want to learn more about breast cancer, ICanServe is inviting everyone to a free forum on early detection on October 18, 2017, at the Oreta Sports Center, from 8 a.m. to 12 nn, and at the Saint Theodore Hall from 9 a.m. to 12 nn. Follow the FashionCanServe Facebook page for more updates.

About The Author
Hannah Lazatin
Senior Staff Writer
Hannah is a communications graduate from Ateneo de Manila University. She’s originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
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