The Philippines has the highest incidence of breast cancer in Southeast Asia and is among the top ten in the world.
To battle those numbers, the ICanServe Foundation continues to fight the good fight, providing early detection and support to those inflicted by it. The foundation recently pooled together another impressive roster of fashion designers at the annual Fashion Can Serve fundraising fashion show. This year’s campaign, called #WhyWeFight, reiterated the message of hope and support not only for cancer patients but for the people they love as well.
In time for Breast Cancer Awareness Month, designers JC Buendia, Ito Curata, Cary Santiago, Vania Romoff, Mia Arcenas Branellec, and Rosenthal Tee showcased their latest sumptuous ensembles.
ICanServe Foundation president Tang Singson expounded on this year’s campaign, saying, “Our theme emphasizes the reason why those diagnosed with breast cancer choose to fight: They do this for their spouses, children, and grandchildren.” Among the many muses was Maureen
Both survivors and advocates rallied together and graced the catwalk. Margie Moran-Floirendo walked with her granddaughter Cosima in keeping with the theme. Two other Miss Universe titleholders Gloria Diaz and Pia Wurztbach walked the runway as well. Libet Virata, Sabrina Panlilio, Tootsy Angara, WynnWynn Ong, Sandy Moran, Mitzi Borromeo, Derek Ramsay, and ICanServe co-founder Crisann Celdran were among those who donned the stunning creations by the six designers.
See the photos from the runway show below:
Sandy Lamb Moran; Criselle Panlilio and son Jordi
Wynn Wynn Ong, with grandsons Marco and Lucas
Breast cancer survivors Theresa Gan and Leilani Eusebio
Tootsy Echauz Angara
Mitzi Borromeo; and Carren Torres-Rama
Rosenthal Tee with Jasmine Curtis-Smith, Katarina Rodriguez, and Crisann Celdran
Designer Vania Romoff and her muses
Cary Santiago with Pia Wurtzbach and Maureen
Libet Virata, ICanServe Foundation chairwoman, with grandchildren Lovisa and Eleus; and Sabrina Panlilio with grandchildren Sophia and Zoya
Ito Curata with Margie Moran-Floirendo
Tessa Prieto-Valdes; and ICanServe president Tang Singson
Monique Toda and Libet Virata; Bettina Aboitiz, Techie Hagedorn, and Gina Roxas
Shop pink to Support Breast Cancer Awareness:
Philip Stein Pink Fight timepiece
Let's heal the universe together! Each Philip Stein Pink Fight timepiece comes with a limited edition strap and part of the of the proceeds will be donated to ICanServe Foundation, Inc. #WhyWeFight Get yours today at: 6750 Ayala Avenue | Alabang Town Center | Century City Mall | Festival Mall | Robinsons Magnolia | Robinsons Galleria | Shangri-La Plaza Mall | Solaire Resort & Casino | SM City - North Edsa | SM Southmall | The Podium | Vertis North | SM Clark | SM Mega Mall | SM Pampanga | Abreeza Mall Davao | Ayala Center Cebu | Centrio Mall Cdo | SM Cabanatuan | SM Seaside Cebu | Adora | Chronos | Elemento | Le Temps | Lucerne | Swiss Gear | Wrist_Pod
For every purchase of this fabulous pink Philip Stein watch, you don’t just get a timeless, limited edition timepiece, but a part of the proceeds will be donated to the ICanServeFoundation.
Jewelmer WhyWeFight bracelet
Named after the campaign it stands by, this simple bracelet symbolizes “the strength and beauty innate in all women.” Every purchase of this accessory will go to funding community-based screenings and awareness programs.
Ideal Vision Center eyewear
For the whole month of October, every transaction of Furla, Escada, Swarovski, Gucci, Anna Sui, and Agnes B eyewear will go to a fund that the Ideal Vision Center will donate to the ICanServe Foundation.
For those who want to learn more about breast cancer, ICanServe is inviting everyone to a free forum on early detection on October 18, 2017, at the Oreta Sports Center, from 8 a.m. to 12