10 Easy Ways to Support Breast Cancer Awareness This Month

Help out by taking a yoga class or having afternoon tea.

"Every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer," says Elizabeth Hurley in this year's edition of Estée Lauder's Breast Cancer Campaign video.

The fight against breast cancer continues, and in light of Breast Cancer Awareness Month, we join in the call to arms. Here are some ways you can show your support and keep the conversation going.

Actively support a foundation or campaign

ICanServe Foundation

One of the loudest voices when it comes to Breast Cancer Awareness in the Philippines, the ICanServe Foundation relentlessly promotes early breast cancer detection through various campaigns. Its backbone is a network of cancer survivors who are keen on providing support to other women and shedding more light on the disease. Some of its bigger programs include “Ating Dibdibin” a community-based cancer screening program and several educational forums held around the country. Visit the pop-up booth at Power Plant, which sells ICanServe merchandise like its Bayongciagas, hand-painted bayong bags.

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Estée Lauder Companies Breast Cancer Campaign

The Estee Lauder Group of Companies is one of the biggest brands that rallies behind the cause of breast cancer awareness since Evelyn H. Lauder co-founded the iconic Pink Ribbon and the ELC Breast Cancer Campaign in 1992. The following year, Lauder founded the Breast Cancer Research Foundation (BCRF), which the annual campaign has raised $76 million for and has funded 250 medical grants.

This October, the Breast Cancer Campaign has released a moving video series called “Seconds Matter.” The series focuses on how life changes after one has been diagnosed with breast cancer. 

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The campaign is also launching worldwide activities to spark conversation about the illness. Informational brochures will be distributed, and monuments such as the Empire State Building and the Eiffel Tower will be illuminated in bright pink lights, and a call for donations to BCRF. Locally, Estee Lauder is hosting “Ride For a Cause,” where an afternoon of spinning at Electric Studio will benefit the fund. Every action will be documented through the hashtag #TimetoEndBreastCancer. 

The Carewell Community

Not limited to breast cancer, The Carewell Community is a channel that extends support to those living with cancer and to their families. The venue provides a library and resource center for patients to gain more information about the illness and wellness-related topics. There are also cancer support groups, counseling, medical consultations offered by trained physicians, and wellness activities such as art, yoga, and dance classes, all free of charge. You can choose to support Carewell’s various projects by donating, volunteering, or purchasing its merchandise. 

6/F S&L Building, dela Rosa corner Esteban Streets, Legaspi Village, Makati,

Shop Breast Cancer Awareness products

Estée Lauder Advanced Night Repair with Pink Ribbon Keychain

Restock this cult favorite as it comes in a limited edition pink bottle and keychain in honor of breast cancer awareness. The bestselling repair promises to make skin look smoother and radiant, while 20 percent of the profits of this particular collectible will fund the Breast Cancer Research Foundation.

SHOP NOW: Advanced Night Repair with Pink Ribbon Keychain, $98,


Jewelmer’s #WhyWeFight bracelet is back for another year with the message that a single pearl can make a difference. Every purchase of this dainty piece of jewelry will go to the ICanServe Foundation and eventually fund its breast cancer screening programs. 

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Bridgestone Pink Tire Caps

If you were thinking of giving your car a little makeover, why not think pink? Bridgestone is offering limited edition pink valve caps for your car’s tires in support of ICanServe Foundation. They will be available until December of this year.

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Melissa Ribbon Shoes

Melissa once again renews its partnership with ICanServe by giving P50 from the proceeds of every pair of Melissa shoes with ribbons sold. The funds collected from this collaboration will go to the foundation’s cause for early detection. It trains barangay health workers on how to properly administer a breast examination and hosts forums to educate women about getting screened.

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Jane Iredale Facial Spritz

In an apt pink bottle and with a rose scent, this hydrating facial spray was created by Jane Iredale herself for the benefit of Living Beyond Breast Cancer. One hundred percent of the sales will go to the community, which aims to aid people living with breast cancer through programs and organizes various fundraisers for the cause.

Available at Rustan’s Makati

Take part in leisurely activities that help fund foundations

Take a class at Bliss Yoga Manila.

For the last few remaining Fridays of the month, Bliss Yoga Manila will be joining the big fight by donating 10 percent of the proceeds it gets from all its sales to the ICanServe Foundation. Additionally, customers who come to class in pink will get an extra 15 points on their Bliss Reward Card “for showing their solidarity for the cause.”

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Have afternoon tea at Peninsula Manila.

For the month of October, meetings over afternoon tea will be a whole lot more meaningful. The hotel’s executive pastry chef Xavier Castello has whipped up a pink-themed afternoon tea set for a limited time only. Diners at the lobby can enjoy classic afternoon tea with whipped strawberry goat cheese and beef pastrami on rye, pink grapefruit éclair, and cherry cheesecake knowing that a donation of P150 from the tea set will benefit the Philippine Foundation for Breast Care. This special set is available daily from 2:30 to 5:30 p.m. 

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The Lobby, Makati Tower, Peninsula Manila, corner of Ayala and Makati Avenue, Makati, 887.2888

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About The Author
Hannah Lazatin
Features Editor
Hannah is originally from Pampanga and from a big, close-knit family who likes to find a reason to get together at the dinner table. Experiences inspire her. “Once, at a restaurant, I received an interpretation of my second name ‘Celina,’ and it meant 'someone who tries everything once' and that is me through and through,” she says. As for the job, she wants her “readers to be inspired by the stories of the people we feature and to move them to reach for greater things.”
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