Vivienne Tan, Daughter of Lucio Tan, Steps Up as New Philippine Airlines Chief
Philippine Airlines (PAL) stalwart Jaime Bautista has stepped down as the head of the flag carrier to “spend more time with his family,” according to a June 18, 2019 report published by the Philippine Daily Inquirer. Bautista joined the company in 1993 and served as its president and COO from 2004 to 2012, and again from 2014 to 2019. Vivienne Tan—currently serving as PAL’s executive vice president, treasurer, and chief administrative officer—has been appointed its new officer-in-charge.
Among Tan’s most recent successes was the finalization of a collective bargaining agreement with the PAL Employees Association, which is expected to stabilize financial situations with roughly 11 percent of the airline’s workforce. Prior to this, Tan was at the forefront of a company-wide rebranding in the early 2010s. In addition to her roles at PAL, Tan also serves as a director of Philippine National Bank, director of the LT Group, Inc., director of MacroAsia Corp.; and sits on the board of the University of the East, as well as its medical school, University of the East Ramon Magsaysay Memorial Medical Center (UERMMMC).
Tan graduated from the University of San Francisco with a double degree in Mathematics and Computer Science, and later took postgraduate courses at the Fashion Institute of Design and Marketing. She co-founded Entrepreneurs School of Asia (formerly Thames International Business School) in 1999 and served as its chair. In 2006, she was recognized by then-President Gloria Macapagal Arroyo as one of the Philippines’ Ten Outstanding Young Men for Business Education and Entrepreneurship.
Outside of the corporate world, Tan is also active in several social awareness programs and helps with community building and livelihood development programs at Gawad Kalinga.
Tan’s vision and executive experience are expected to keep PAL on track to attaining a five-star Skytrax rating. The airline had secured a four-star rating from the global authority in 2018, and was recognized by Airline Ratings as the Most Improved Airline for 2019, both under her predecessor’s watch. There are currently only 10 airlines in the world with a five-star Skytrax rating, with PAL aiming to join them within the next few years.
PAL controls the largest commercial fleet in the country, with 98 aircraft traveling to 70 domestic and international destinations.