Money & Power

How to Pursue Wealth, According to Injap Sia, the Philippines' Youngest Billionaire

Advice for people who want to make it big in business and at work.
IMAGE Entrepreneur
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In a country where international fast food chains enjoy immense popularity, Edgar "Injap" Sia managed to make his homegrown brand Mang Inasal a major player. It’s a massive feat for someone so young, and, at only 40, Sia is the the youngest billionaire on Forbes' list of the 50 richest Filipinos.

Although he is often defined by his wealth, Sia's story is much more than the numbers that accompany his name. To say that he worked hard for his money is an understatement. Sia pursued what would have been unthinkable for many others his age. At 19, he and his young business partners set up People’s Hotel on a P40-million loan. He dropped out of college with the goal of succeeding in business—and he did. Thirteen years after setting up his first Mang Inasal branch, Jollibee Foods Corporation bought a large share of his company, earning him billionaire status. 

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The book Life Principles, published by Summit Books, is an inspiring exploration into Injap Sia’s entrepreneurial mindset. Here are some of the best lessons from his years of getting a small business soaring.

Learn how to follow a procedure precisely.

Running a business is like baking, which is all about exact measurements. You must be able to follow procedure before you can change it for the better.

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Ask yourself, “Does reality have to be like this?”

Sia says that the answer to this question is often “no.” Challenge reality and get things done in another way—a more efficient way. You don’t have to do what others are doing.

You should be comfortable with the industry you’ve chosen to enter.

Business is not just about going into a lucrative field. Sia makes sure that his ventures “align with [his] natural inclinations.” An internal assessment is just as important as an external study of an industry.


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Be prepared for people to doubt a grand idea that challenges the norm.

Even if no one believes you at first, pursue your goal with tenacity. Other people’s reservations do not always translate to good advice.

Know that there is always calm after the storm.

Opportunity awaits after the most challenging and grueling part of the work. Keep your commitments, stay on, and reap the rewards. Sia says it best: “Other people might get mad and walk away after being rejected, but be different: Be tenacious.”

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Life Principles by Injap Sia

summitmedia.com.ph
P295.00

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Kwyn Kenaz Aquino
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