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How to Make Your Luxury Purchases an Investment
Here's how you can shop smart.

Most of us would agree that shopping is indeed therapeutic, but that doesn't give anyone an excuse to make careless purchases. This especially rings true when an item comes with a hefty price tag. Ultimately, the key to smart shopping is to ask yourself repeatedly: "Is this a worthy investment?"

Here are ways to make sure that the luxury items on your wish list are worth splurging on:

1. Invest in quality.

Galop d'Hermès Perfume

Always choose quality over quantity. For example, an inexpensive bottle of cologne that you have to practically douse in and reapply every hour or so has nothing on a luxurious, scintillating bottle of eau de parfum—a spritz or two is all you need to smell amazing all day.

2. Invest in classics.

L-R: Aquazzura Disco Thing Sandals, Christian Louboutin So Kate Pumps

A pair of black pumps, a perfect-fitting pair of jeans, a crisp white button-down, a universally flattering red lipstick—you can never go wrong with classics. When faced with difficult shopping decisions, considering the item's cost-per-wear will always make it easier for you to decide whether to swipe that card. So when it comes to classic pieces that never go out of style, really, what's there to think about?

3. Invest in longevity.

L-R: Fendi Mini 3Jours Bag, Longchamp Effrontée Leather Crossbody Bag

There's an obvious reason why smart shoppers are willing to pay a little more for better-quality products, and that's because they last much longer than the subpar versions. Instead of shelling out a thousand bucks for a new purse every six months, how about investing in a designer bag that you can pass on to your daughter in the future?

While you're deliberating on your potential purchases, make sure to also take advantage of shopping promos that will help give you more bang for your buck.

For instance, shopping at participating brands from the Rustan's Group of Companies (Rustan's, SSI Group, and Rustan's the Marketplace) from October 21 to December 24 might just earn you round-trip business class tickets for two to London, along with 165 other extraordinary prizes that you could win.

Prizes include beauty products from (L-R) La Mer, Jo Malone, and Bvlgari.

Also included are prizes from (L-R) Coach, Ray-Ban, and The Dalmore.

Click here to learn more about Rustan's Extraordinary Christmas Raffle Promo!

This article was created by Summit StoryLabs in partnership with Rustan's.

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