Money & Power

Which of Asia's Top 1,000 Brands in 2018 Are Based in the Philippines?

Campaign Asia released the 1,000 most recognizable brands in 14 of Asia-Pacific's largest markets.
IMAGE RAMIRBORJA AT ENGLISH WIKIPEDIA
Comments

Thirty-five Filipino brands were included in the latest list of Asia’s Top 1,000 Brands, an annual listing of the most recognizable brands in the Asia-Pacific region compiled by media and marketing firm Campaign Asia.

Leading the pack is liquor brand San Miguel, which ranked 326th in this year’s list. As its beers are distributed both locally and across the region, this puts San Miguel above many other Filipino brands available only locally. The Top 1,000 Brands covers 14 Asia-Pacific markets.

ADVERTISEMENT - CONTINUE READING BELOW

This also explains why the next two highest-ranked Filipino brands in the Top 1,000 are also under the San Miguel group, as the Red Horse beer brand (No. 378) is also distributed regionally while fuel retailer Petron (No. 379) has a sizable presence in both the Philippines and Malaysia. Further down the list, San Miguel’s food brand Purefoods (No. 802) also distributes products in other Southeast Asian countries.

A majority of the Filipino brands fall under the retail category, with nine local retailers making the list. Among these are the country’s three largest supermarket operators: SM Supermarket (No. 536), Robinsons (No. 873) and Puregold (No. 942). SM Supermarket’s parent company also appears on the list at No. 794.

As well, nine of the Filipino brands appear on the annual list for the first time, or have come back after being absent last year. This includes apparel retailers Bench (No. 648) and Penshoppe (No. 812), as well as sports organization Philippine Basketball Association (No. 816). 

ADVERTISEMENT - CONTINUE READING BELOW

South Korean consumer electronics manufacturer Samsung leads the full list for the seventh year in a row, with American rival Apple coming in second. Fellow multinational brands Panasonic, Sony and Nestlé complete the top five.

Campaign Asia compiles the list of Asia’s Top 1,000 Brands by surveying hundreds of respondents across 14 Asia-Pacific markets. This survey was done in March and April of 2018 and asked respondents which two brands they consider the best when talking about a specific consumer category.

ADVERTISEMENT - CONTINUE READING BELOW

This story originally appeared on Entrepreneur.com.ph.
* Minor edits have been made by the Townandcountry.ph editors.

Comments
About The Author
Lorenzo Kyle Subido for Entrepreneur.com.ph
View Other Articles From Lorenzo Kyle
Comments
Latest Stories
 
Share
Welcome to Osteria Daniele, a sophisticated new restaurant specializing in high-end Italian fare.
 
Share
It’s everything you can expect and more from the World’s Best Airport.
 
Share
Get ready for beach season with these breezy button downs.
 
Share
The event took place in St George's Chapel-the venue for Eugenie's royal wedding this past fall.
 
Share
The 97-year-old royal was involved in a serious car accident earlier this year.
 
Share
The custom jewels were a gift from Kate's parents, Michael and Carole Middleton.
 
Share
 
Share
The backstories behind the second episode's memorable lines are filled with amazing details.
 
Share
There's a wine cellar, private elevator, and much more.
 
Share
Load More Articles
CONNECT WITH US