This Nike Ad Encourages Women to Get Crazy and We're Here for It
Nike's women's month campaign for 2019, titled Dream Crazier, is all about reclaiming the word crazy. The inspiring ad, unveiled at the Oscars and narrated by famed tennis player Serena Williams, honors female athletes by showcasing a number of groundbreaking achievements made by women in their respective sports. This montage includes Serena herself, fencer Ibtihaj Muhammad, gymnast Simone Biles, and snowboarder Chloe Kim, among others. All trailblazing women who have, in some way, broken the glass ceiling.
Serena, who was highly criticized September of last year for arguing with an umpire, starts the ad by voicing out the negative sexist
Crazy, a word used against passionate women who have something to fight for, or for female athletes who can do the impossible. A word used by the rest of society to contain what it is that threatens them. It's exactly this word that Nike's ad calls for us to overturn and reclaim, not just in sports, but in other fields as well. Basically, if they call women crazy for going above and beyond their expectations, it's
Check out Nike's full Dream Crazier ad, below!
This story originally appeared on Preview.ph.
* Minor edits have been made by the Townandcountry.ph editors.