The Royal Bra-Maker Has Lost the Queen's Support

It's hardly the first company to lose the Queen's seal of approval after a scandal.

Earlier this week, it was revealed that luxury British lingerie company Rigby & Peller has lost its royal warrant after former bra-fitter to the Queen June Keaton referenced her trips to Buckingham Palace in her autobiography, Storm in a D-Cup.

(Feel free to insert your own "losing the Queen's support" joke here.)

Keaton, who served as the official "corsetiere" to the monarch during the '70s and '80s, told the BBC, “I'm very sad Buckingham Palace took exception to the story—it's a kind and gentle story about what went on in my life."

The book reportedly includes details of conversations Keaton had with the Queen Mother, as well as anecdotes about Princess Diana. "I only ever said I went there, not what happened. I have never, ever spoken about what I do there with her, or the Queen Mother or Princess Margaret," said Keaton. "I think it's unbelievable. It's just upsetting at the end of my life, but what can I do. I can't fight with Buckingham Palace and I wouldn't want to, but it's hard."

Rigby & Peller had held its warrant for 57 years. Warrants indicate a royal's seal of approval, and are often cherished by the companies that hold them, given they can be effective marketing tools.

According to Halcyon Days, a luxury gift company specializing in enamel objets d’art, "A Royal Warrant of Appointment is a mark of recognition of those companies who have supplied goods or services to the British Royal Households for at least five years, and who have an ongoing trading arrangement. There are currently three Royal Warrants for goods supplied to the Households: Her Majesty The Queen and Their Royal Highnesses The Duke of Edinburgh and The Prince of Wales."

Halcyon Days is one of only a handful of companies to hold all three warrants concurrently.


The Royal Warrant Association told the BBC that "20 to 40 Royal Warrants are canceled every year, and a similar number granted." Rigby & Peller is hardly the first company to lose its status in a scandalous fashion.

For example, in 2000, Harrods lost its royal warrant from Duke of Edinburgh. At the time, the Palace said the drop of designation stemmed from a "significant decline in the trading relationship" between Prince Philip and the department store, but some believe that isn't the whole story.

According to the BBC, "Prince Philip was angered by allegations made by owner Mohamed al Fayed accusing the Duke of masterminding the 1997 car crash in Paris that killed Diana, Princess of Wales and his son Dodi."

Volkswagen voluntarily removed the warrant from its letterheads in 2015 after an emissions scandal required a million cars, including some of the Queen's, to be recalled in the U.K., per the Daily Mail. And in 1999, the royal warrant for tobacco company Benson & Hedges was revoked. The official statement from the Palace indicated that the change was "due to a lack of demand in royal households," but according to the Guardian, the "unofficial" reason was that "the Queen did not want to be seen to be endorsing products that killed her subjects."

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

About The Author
Caroline Hallemann
View Other Articles From Caroline Hallemann
Latest Stories
When done right, a sectional sofa can be the centerpiece of a room.
The producers of The Edge of Seventeen are behind the project.
She and Harry are back in the city to meet with the Prime Minister and raise the Invictus Flag.
The JG Summit chairman emeritus was given a lifetime achievement award at the University of San Carlos.
As the famed Boracay island prepares for its reopening, learn the different and new ways to enjoy the island.
They will reportedly throw a larger party celebrating their marriage next spring.
NASA Space Apps Challenge Philippines allows participants in Bonifacio Global City to "share ideas and engage with open data to address real-world problems, on Earth and in space."
Blum, an art scion, has made some of the most profitable films in recent memory. So why is he still working so hard?
The chef and author is here to assuage your fears about high-level cuisine.
Load More Articles