Arts & Culture

The Surprisingly Dark Story of Valentine's Day

How a pagan ritual evolved into a holiday of hearts and flowers.
IMAGE GETTY IMAGES / PRINT COLLECTOR
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We celebrate Valentine's Day in order to express our love through pink hearts, candy, red roses and a loved-up card– but the true history of the holiday isn't as sweet. Originating as a pagan ritual for fertility, Valentine's Day has evolved throughout centuries worth of martyrdom, religious politics, beheadings, and industrialization to become the holiday we now associate with love. Here's a timeline of the events that took an ancient ritual and turned it into a multi-billion dollar holiday celebrated around the world.

ROMAN BEGINNINGS

While the exact origins of Valentine's Day remain murky, some historians consider the Ancient Roman feast Lupercalia, held from February 13 to 15, the holiday's earliest iteration. During the festivities, Roman priests sacrificed a goat and a dog, using strips of the animals' hides dipped in blood to whip women in the belief that it would make them more fertile.

The ritual also included a matchmaking session, with bachelors selecting the names of their "sweethearts" from an urn.


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Julius Caesar during a celebration of Lupercalia

WILL THE REAL SAINT VALENTINE PLEASE STAND UP?

There have been at least three different martyred Saint Valentines recognized by the Catholic Church, making it tricky to identify the real-life man behind the holiday. However, popular legend holds that the Roman Emperor Claudius II executed one, Saint Valentine of Terni, on February 14 around 278 A.D. His crime? Valentine continued to perform marriage ceremonies in secret after Claudius II outlawed unions to encourage men to join the army. Supposedly, Valentine signed a farewell note before he was beheaded, "From Your Valentine."


Every year on February 14th, hundreds of lovers swear love and faithfulness in front of Saint Valentine's grave in the Basilica of Tirni near Rome.

MAKING IT OFFICIAL

In 496 A.D. Pope Gelasius declared February 14 as the First Feast Day of Saint Valentine. Whether this was purely a move to honor a Saint—or a strategic effort to Christianize the unsavory pagan Lupercalia—is still a subject of debate.

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Pope Gelasius

COURTLY LOVE

It's fitting that a great poet would be the first to link Valentine's Day to love and romance. In the 1375 poem "Parliament of Foules," Geoffrey Chaucer wrote, "For this was sent on Seynt Valentyne's day / Whan every foul cometh ther to choose his mate." Others, including William Shakespeare, followed suite—and not long after, exchanging handmade cards and tokens became popular in England. The oldest known Valentine, dating back to 1415, was sent by Charles, Duke of Orleans to his wife while he was imprisoned in the Tower of London.

LOVE IN FULL BLOOM

The tradition of giving flowers to loved ones on Valentine's Day originated in the 17th century when King Charles II of Sweden popularized "the language of flowers", or attaching conversationalist meanings to different types of flowers, throughout Europe. The most traditional type for Valentine's Day became the rose because of it's association with the Greek goddess of love, Aphrodite. Since then, the custom has grown with the National Retail Federation estimating that $2 billion are spent on Valentine's Day flowers each year.

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King Charles II of Sweden popularized the use of red roses as a sign of your romantic love in the 17th century.

MASS MARKET

Celebrating Valentine's Day steadily gained in popularity through the 19th century—especially once the greeting-card industry was in full swing thanks to the Industrial Revolution's printing press and cheaper postage. Esther A. Howland (known as "Mother of the Valentine") began selling the first mass-produced cards in America in the 1840s and Hallmark Cards entered the scene in 1913. Today, the Greeting Card Association estimates that loved ones send approximately 145 million cards around the world every year.


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Valentine's Day card from the 1920's.

'GALENTINE'S DAY'


The phrase 'Galentine's Day' may have been coined on the TV show Parks and Recreation, but has turned into a real-life extension of Valentine's day celebrated on February 13th. As an opportunity for women to recognize and show their appreciation for the platonic female friendships that are filled with love and support–the popularity for Galentine's Day can be explained by the wave of female empowerment and the increased emphasis younger generations place on their friendships in addition to romantic relationships and family.

This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the Townandcountry.ph editors.

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Alexandra Owens
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