Manners & Misdemeanors

Xerox, Kodak, and More Brands We've Been Using as Verbs

Let's Facebook this, shall we?
IMAGE PIXABAY
Comments

How do you stop an entire nation from using a particular word that's been part of their culture for decades now? You take out a newspaper notice, apparently. At least, that's what Japan-based company Fuji Xerox Co., Ltd. thought to do. A polite but firm notice reminding Filipinos that "Xerox" is a registered trademark popped up in a broadsheet on September 20, more than 50 years after they first entered the Philippine market.



"It's not just another word for copy," states the notice. The word has long been used as an alternate for the lengthier verb "photocopy," (whether or not the machine in question is indeed, the proper one). Think along the lines of "kodakan," which titos and titas nationwide use at every photo op and family reunion.

This "genericide" happens when a company becomes so popular their name becomes synonymous with what they offer, melding the brand with its competitors. Read: When your parents send you to get "Colgate" or "Band-aid" from the store, they don't necessarily expect you to come back with those specific brands.

ADVERTISEMENT - CONTINUE READING BELOW

Plus, it's not exclusive to products. Instagram officially became a verb in 2018, accompanied by "instagrammable" as an adjective. Also, how many times has your mom yelled at you for "Facebooking" all the time?

"So please don't use the word "Xerox" as another word for "copy," ends the notice. Unfortunately, the word has already been solidified as a verb by the Merriam-Webster Dictionary, but we can't wait to see if the other companies will be taking out newspaper notices, too.

*This story originally appeared on Spot.ph

*Minor edits have been made by the Townandcountry.ph editors

Comments
View More Articles About:
Recommended Videos
About The Author
Mia Rodriguez for Spot.ph
View Other Articles From Mia
Comments
Latest Stories
 
Share
For starters, good quality and design are aspects they will appreciate.
 
Share
The first-ever Filipino Netflix movie imparts nuggets of wisdom to the social media-crazed generation.
 
Share
 
Share
Because the holiday season isn't complete without a movie marathon.
 
Share
Looking to grow your own vintage watch collection? Start with these classic picks.
 
Share
 
Share
Her portrayal of a masked mercenary in this month’s Rise of Skywalker is one of Hollywood’s best-kept secrets. Keri Russell prepares for the big reveal at a brownstone in Brooklyn, a galaxy far, far away.
 
Share
Take a ride on a train through Asia or take a trip to a champagne chalet, the options are endless.
 
Share
Alcohol-free traveling is an emerging trend, but there’s much more to this phenomenon than meets the eye.
 
Share
It comes complete with jewels, corgis, banquets, and etiquette lessons.
Load More Articles
CONNECT WITH US