The Super Bowl is the biggest day of the year for advertisers. And this year, companies didn't shy away from calling out President Trump and his politics, even if they didn't specifically use his name. Check out a few ads that waded into political topics in 2017.
The building supply company aimed to recruit new employees with its controversial ad. The original got rejected for showing a border wall, and its edited version prompts viewers to check its website—with a convenient career page link—for the full version.
The home-sharing company had one of the most outright political ads of the night. The ad showed close-ups of people of all ages, races, and genders with a message of togetherness. "We believe no matter who you are, where you're from, who you love, or who you worship, we all belong." Airbnb's website included a pledge to provide short-term housing for 100,000 people in need, including refugees.
The car company's Super Bowl ad, called "Daughter," featured a young girl entering a downhill cart race, while her dad narrates and talks about equal pay. "Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?" he says. Audi's ad was definitely controversial and got a flood of "thumbs down" reactions on YouTube.
The beer giant's ad, "Born the Hard Way," tells the story of founder Adolphus Busch and how he struggled as an immigrant in the United States. It's a clear response to President Trump's anti-immigration stance in the White House, and supporters threatened a boycott in response.
Shortly before the Super Bowl, Coca-Cola aired a moving commercial set to the song "America the Beautiful." The ad, which originally aired back in 2014, showcases a diverse population and includes versions of the song in other languages.
It's A 10 Haircare
The hair product company took a silly shot at Donald Trump during its Super Bowl ad, warning Americans that they were in for "at least four years of awful hair." But the ad emphasized the importance of diversity, no matter what your hair looks like.
This story originally appeared on Townandcountrymag.com.
* Minor edits have been made by the