Inside Shake Shack Manila and Other Important Details You Should Know About This World Famous Burger Joint
Shake Shack is all set for its Manila public opening on May 10. While the opening is days away, the local edition of the American burger joint has started to whet the appetite by giving select members of the press a preview of what’s to come. Hint: There’s a Manila-exclusive menu in the mix!
Shake Shack culinary director Mark Rosati reveals that he and his team have take their time to explore local flavors. “We were inspired by the flavors and artisans we met along the way and by the food that they’re passionate about,” he says. “From halo halo, lechon, adobo and garlic rice to calamansi and ube in every imaginable form, Manila is serious about its love for great food and ingredients! We’re thrilled to introduce our Manila-exclusive menu that features just a few of the flavors and ingredients we fell in love with, and are humbled to become part of this vibrant community.”
Shake Shack culinary director Mark Rosati
Before there were Shake Shack burgers, the business first started as a hot dog cart in Madison Square Park in Manhattan, New York in 2001. After experiencing initial success, the lowly evolved into a permanent kiosk at the park in 2004. It was then that founder Daniel Meyer began to expand its menu by offering fries, burgers, and milkshakes. Rosati explains during the preview that Meyer sat down and wrote the entire menu in five minutes and 80 percent of the current menu is what the founder scribbled down that day.
The first Shake Shack branch at BGC can accommodate 102 diners at a time, but once the al fresco dining area is completed, that number will be bumped up to 120. The main dining area uses the same wooden interiors and casual bench set-up Shake Shack is known for in some of its branches.
The Menu and Local Exclusives
Customers can expect to see the signature ShackBurger, Shack-cago Dog, classic crinkle-cut fries, and frozen custard ice cream staple on the menu.
Aside from these classics, they may also find a few delicious surprises as well. First off is an Ube Shake, featuring a vanilla custard ice cream blended with the Filipino favorite and hand-spun. Taking off from the classic lemonade is a Calamansi Limeade.
The Concretes, which are frozen custard ice creams made in-Shack daily, will also feature a nod to Filipino ingredients by incorporating products made by beloved bakers and artisans. The Shack Attack is a chocolate custard with Bucky’s original brownies and cacao chocolate from award-winning chocolatier Auro mixed in together with Shack fudge sauce and chocolate sprinkles. The Calamansi Pie Oh My is a vanilla custard that features Wildflour Bakery’s well-loved calamansi pie. Lastly, the Uuuube-by Baby is another ode to the purple yam flavor. It’s a vanilla custard with ube, coconut marshmallow, ube cookie, toasted coconut, and crispy pinipig topped with leche flan.
The beverage selection will include Engkanto Brewery’s Pale Ale and Monkey Eagle’s Saison Farmhouse Ale, as well as Shack Red and White wine. It will also offer the lemonade made in-Shack and a Fifty/Fifty, a drink that is equal parts lemonade and organic iced tea.
Shake Shack ensures that its burgers are of the best quality and has its patties delivered frozen from Australia. The global goal when it comes to flavor is to closely replicate what the menu items taste like in New York. This was also what the team had in mind when considering opening the burger chain in Manila. It was understood that they would only open once the meat was perfect. The bun is just as important too, according to Rosati.
“We’re thrilled to bring the NYC Shake Shack experience to the Filipino community, and are proud of the company’s mission to Stand for Something Good; our burgers and hot dogs use 100 percent all-natural beef, free of hormones and antibiotics, non-GMO potato buns, and custard is made from real sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones,” says Anton Huang, SSI Group President.
A Treat For Your Pets
Shake Shack Philippines has partnered with Whole Pet Kitchen to come up with some pet-friendly options. While customers feast on their burgers, fries, and custards, their furry companions get to enjoy ShackBurger dog biscuits in both its plain Bag-O-Bones biscuits and Poochini variants. The latter item consists of ShackBurger dog biscuits, peanut butter sauce, and vanilla custard.
A Global Campaign For Good
The brand pushes an international campaign called “Stand for Something Good.” Its mission is to partner with like-minded purveyors that produce quality ingredients and would at times have a charitable component. In the Philippines, five percent of every purchase of Pie Oh My will go to Children’s Hour, an organization that tends to the welfare, education, and health of underprivileged Filipino children.
Shake Shack also carries its own Shack2O bottled water in partnership with Hope in a Bottle. Sales from these bottled waters will go to the organization’s cause of building public classrooms.
Shake Shack Manila opens on May 10, 11 a.m. at Central Square, Bonifacio Global City, Taguig.